Transformers: Revenge of the Fallen is already off to a great start thanks to midnight showings.

UPDATED: 'Transformers 2' Rush

on June 24, 2009 by Phil Contrino
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Wednesday Morning Update (10:34 a.m. PT): Transformers: Revenge of the Fallen has reportedly grossed $16 million from midnight showings. Check back often for more updates.

Wednesday Morning Update (7:09 a.m. PT): It looks as though Transformers: Revenge of the Fallen had a very impressive debut at midnight showings.

Fandango.com is reporting that they sold out more than 2,000 midnight and late night/early morning shows. As of 6 a.m. PT the sequel represents 94% of sales.

Some more interesting tidbits from Fandango.com:

- In Las Vegas, Nevada, the Regal Red Rock Stadium 16 & IMAX sold out TEN of its midnight showtimes last night.

- In Los Angeles, California, the AMC CityWalk Stadium 19 sold out five of its midnight showtimes (plus its 3:30 a.m. IMAX show).

- In King of Prussia, Pennsylvania, Regal’s United Artists Stadium 16 Theater & IMAX added a 6:00 a.m. showtime after selling out its midnight and 3:00 a.m. IMAX showtimes. (Today’s 12:10 pm, 3:40, 7:00, and 10:20 showtimes are already sold out.)

- In Daly City, California, Cinemark’s Century 20 sold out all six of its midnight (12:01, 12:05, 12:10, 12:15, 12:20 and 12:25) showtimes.

- In New Rochelle, New York, the Regal New Roc City 18 & IMAX sold out its midnight and the 3:20 a.m. showtimes. Tonight’s 7:00 and 10:30 pm showtimes are already sold out.

- In Bakersfield, California, Regal’s Edwards Bakersfield 14 sold out seven of its midnight showtimes last night.

Tuesday Afternoon Update (2:10 p.m. PT): Based on early sales data, B OXOFFICE.com is predicting that Transformers: Revenge of the Fallen could end up with as much as $42 million domestically during its opening day. As always, that figure will be helped along considerably by midnight showings.

The record for the best Wednesday opening currently belongs to Harry Potter and the Order of the Phoenix, which grabbed $44.2 million in July 2007. The original Transformers opened with $27.9 million on Tuesday, July 3, 2007.

Critics in general are not being kind to Transformers 2, but that will hardly influence whether or not the sequel's target audience—young males—will see it or not. If audiences disagree with critics, then Transformers 2 could end up with as much as $165 million by the end of the weekend.

Check back tomorrow for updated predictions and more sales data.

Tuesday Morning Update #2 (10:56 a.m. PT): As of 10:30 a.m. PT, more than 1,100 showings of Transformers: Revenge of the Fallen are sold out between Fandango.com and MovieTickets.com.

Tuesday Morning Update (9:47 a.m. PT): As of 9:30 a.m. PT, Fandango.com is reporting that Transformers: Revenge of the Fallen is responsible for a whopping 89% of sales. Midnight showings are selling out quickly across the country.

Monday Afternoon Update (4:20 p.m. PT): According to Paramount, Transformers: Revenge of the Fallen opened to $20 million from 846 locations in the UK and Japan.

The sequel was #1 in both territories, with the UK’s opening total of $14.1 million from 517 locations outperforming rival comic book sequel Spider-Man 2 by 18%, the original Transformers movie by 71% and coming within 3% of The Dark Knight weekend total. In Japan, the film’s gross of $5.8 million from 329 locations was 64% ahead of The Dark Knight, and only 13% behind Transformers which had the advantage of opening in Summer school holidays.

Monday Morning Update (11:10 a.m. PT): As of 9 a.m. PT, Transformers: Revenge of the Fallen is responsible for 83% of ticket sales on MovieTickers.com, and it is outpacing X-Men Origins: Wolverine, Star Trek, Night at the Museum: Battle of the Smithsonian and UP at the same point in the sales cycle.

Meanwhile, as of 11 a.m. PT Fandango.com is reporting that Transformers 2 is responsible for 76% of daily sales.

Friday Morning Update (10:45 a.m. PT): As of 1 p.m. ET, MovieTickets.com is reporting that Transformers: Revenge of the Fallen is responsible for 350 sold-out showings, including 115 midnight performances.

The sequel currently represents 41% of of weekly ticket sales on the site.

Thursday Afternoon Update (5:03 p.m. PT) : Fandango.com is reporting that as of 3 p.m. PT Transformers: Revenge of the Fallen is responsible for a whopping 52% of sales.

Meanwhile, as of 10 a.m. PT, MovieTickets.com had already recorded over 200 sold-out showings of the sequel.

Wednesday Afternoon Update (12:40 p.m. PT) : As of Noon PT, Fandango.com is reporting that Transformers: Revenge of the Fallen is responsible for 45% of sales this week. In addition, several showings have already sold out in major cities such as New York, Los Angeles, Chicago and Philadelphia.

MovieTickets.com is reporting that Transfomers 2 it outpacing the original film by almost 3 to 1 at the same point in the sales cycle. Meanwhile, Fandango.com states that the sequel is also outpacing Transformers as well as Star Trek.

Tuesday Afternoon Update (4:05 p.m. PT) As of 4 p.m. PT, Fandango.com is reporting that Transformers: Revenge of the Fallen is responsible for 34% of daily sales. Additionally, the film is outpacing the original Transformers by 2 to 1 at the same point in the sales cycle. Transformers 2 is also outpacing Star Trek by 1.5 to 1 at the same point in the sales cycle.

Monday Afternoon Update (6:15 p.m. PT) : As of 5 p.m. PT, Fandango.com is reporting that Transformers: Revenge of the Fallen is responsible for 27% of tickets sales.

Thursday Morning Update (10:49 a.m. PT) : As of 9 a.m. PT, Fandango.com is reporting that Transformers: Revenge of the Fallen is responsible for an impressive 21% of sales.

A survey conducted by the ticketing site revealed the following:

- 81% of respondents say Megan Fox is the one star they’re most excited to see in the new movie.
- 76% say they are fans of director Michael Bay.
- 72% say the IMAX presentation of Transformers 2 will be an important part of their moviegoing experience.
- 71% of respondents are 18-34 years old; 68% are male.


Wednesday Afternoon Update A group of talking robots may trump a boy wizard and a bunch of space cadets to become the most successful movie of the summer.

Early online sales for Transformers: Revenge of the Fallen are certainly promising. According to MovieTickets.com, as of Wednesday at 11:30 a.m. PT Transformers: Revenge of the Fallen is responsible for 13% of daily sales and 9% of sales this week. On Fandango.com, the film boasts 15% of daily sales. Not bad considering that it doesn't hit theatres until June 24.

A poll conducted by MovieTickets.com also revealed the following demographic information:

- Males: 68% intend to see the film opening weekend
- Females: 62% intend to see the film opening weekend
- Under-25: 83% intend to see the film opening weekend
- Age 25-34: 81% intend to see the film opening weekend
- Age 35-44: 65% intend to see the film opening weekend
- Age 45-59: 59% intend to see the film opening weekend
- 60-and-over: 7% intend to see the film opening weekend

It should come as no surprise that anticipation for the sequel is high considering the level of success obtained by its predecessor. 2007's Transformers grossed a staggering $319.2 million domestically, which made the action flick the best box office performer of director Michael Bay's career. That's certainly something to brag about considering that Bay has directed such blockbusters as The Rock and Armageddon.

Paramount recently premiered new footage of the film at the MTV Movie Awards, but it may have been overshadowed by the highly anticipated trailer for The Twilight Saga: New Moon. Television spots for Bay's film have become more frequent, and they should absolutely saturate the marketplace as the June 24 release date nears.

Transformer 2 's release date will allow it to have plenty of time to grab as much cash as possible before Harry Potter and the Half-Blood Prince lands in theatres on July 15. The two films will probably wind up in an intense competition for the title of the summer's most successful blockbuster.

Check back regularly for more updates.

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