Friday numbers and final ratios for Sex and the City 2 and Prince of Persia: The Sands of Time.

Twitter Watch: Another Week, Another Underwhelming Performance

on May 29, 2010 by Alex Edghill
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 openers052810.jpgSaturday Afternoon UpdateSex And The City 2 was solid but hardly spectacular on Friday as it came in with an estimated $13 million, a dip of 8.5% from its opening day's $14.2 million. Its opening day ratio of 2,428, a ways above my estimated 1,500, and its Friday ratio came in at 4,400. While its Friday positive percentage was a very solid 25.44%, its negative percentage was 9.76% which doesn't spell great things for its legs. With its core demographic being young to middle aged women it really makes sense for its explosion this week. Even the spanking it received from critics the world over generated significant buzz as it became the punching bag for many. By all accounts it will struggle to make in 5 days what the first film made in 3 days (~$57 million).

Prince of Persia: The Sands of Time hardly fared better as it managed to make 'just' $10.2 million on Friday for a ratio of 4,605. Based on the huge worldwide tweet totals I had figured 3,000 was a safe number but as it turns out a same date or earlier release in a wash of territories for a very recognizable name to core Twitter demographics is indeed a recipe for huge things. With a production budget of $150 million Disney can not be very pleased with such a soft debut for one of its summer tentpoles. Its tweet ratings were a good deal better than Sex and the City 2 (24.88% positive, 5.03% negative) and since it isn't a sequel it will likely hold up better of the 4 day period and make $36 million.

May has certainly been a disappointment Box Office-wise, but with a strong slate set for June including Toy Story 3 and The Twilight Saga: Eclipse fortunes 'should' turn around for the industry. For the first time in quite a whlie we have 4 new wide releases opening next week, check back in tomorrow for a full preview of Get Him To The Greek, Killers, Marmaduke, and Splice. Follow @AlexBOXOFFICE on Twitter for additional updates.

Movie Mon Tue Wed Thu Total Count Friday Ratio
Sex and the City 2 6,844 13,085 14,554 22,712 57,195 3,445 $13.00 4,400
Prince of Persia: The Sands of Time 4,627 5,182 18,488 18,671 46,968 3,646 $10.20 4,605

Please check our methodology page for information about the project and historic data.

Tags: Sex and the City 2, Prince of Persia: The Sands of Time
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