Thursday Afternoon Update: Sex and the City 2 and Prince of Persia: The Sands of Time both have dominated Twitter so far today, each coming in with over 15,000 tweets and greater than 30% market share. The only other change of note is that of Jonah Hex which has ridden a new trailer to 1.6% market share (850 tweets), up from 0.5% yesterday (~300 tweets).
Thursday Morning Update: Sex and the City 2 rose to 14,554 tweets on Wednesday, up from 13,085 tweets on Tuesday. Despite this rise its market share actually fell from 28.3% on Tuesday to 22.8% 'thanks' to the huge surge by Prince of Persia: The Sands of Time. Its tweet ratings saw a noticeable decline on Wednesday though, which mirrors its difficulties with critics the world over. Its positive percentage dropped to 23.20% from 25.75%, and its negative percentage rose to 9.78% from 6.1%. Its big Wednesday pushed it to 34,483 tweets for the week so far, right in line with my estimated 35,000 after yesterday. I'm going to stick to my prediction of a 1,500 ratio for Thursday which should allow it to hit $20 million for Thursday, and $60 million for the four-day weekend.
Prince of Persia: The Sands of Time had a truly remarkable day on Twitter, coming in with 18,488 tweets, up over 250% from Tuesday's 5,182 tweets. Its buzz market share was 29%, up from 11.2% the day before. This Wednesday total marks a new record for all films I've tracked by a huge margin (#2 is Robin Hood with 141.60%). Both of these films benefitted huge from international openings generating buzz. It was very noticeable today for Prince as a huge percentage of tweets gathered were in a language other than English. One difference between this film and both Iron Man 2 and Robin Hood is that even though they were all large international releases the tweet string for Prince is much more straightforward which will no doubt drive its ratio upwards significantly. At its current pace it is on track for 40,000 tweets for the week, but with a ratio of ~3,000 expect a Friday of $13 million and $45 million for the weekend.
Check back tomorrow for the final predictions and tweet tallies for the week. Follow @AlexBOXOFFICE on Twitter for additional updates.
Please check our methodology page for information about the project and historic data.