The most recent WebWatch report for upcoming releases shows that Disney's The Sorcerer's Apprentice may be faring even worse than other tracking reports indicate. Sorcerer's Apprentice represents a paltry .54 percent market share of online opinions, which puts it in 20th place behind other major July releases such as Inception, Despicable Me and Salt.
The Nicolas Cage/Jay Baruchel vehicle isn't doing much better on Facebook, where it also trails Salt and Despicable Me in terms of fan support.
It's a safe bet that lightning is not going to strike twice for the star/director/producer/studio combo that struck gold with the National Treasure franchise. The trailer and posters for Sorcerer's Apprentice are overly dark and brooding for a film that will need to depend on family audiences for success, and the online data is a clear indication that moviegoers just aren't responding as well as they should be at this point in the film's pre-release period. National Treasure's ad campaign had a much more adventurous, care-free tone, and its financial performance reflected that.