Look ahead to next week's new wide release openers: Toy Story 3, and Jonah Hex.

Twitter Watch: Preview for 'Toy Story 3' and 'Jonah Hex'

on June 13, 2010 by Alex Edghill

One of the most highly anticipated releases of the Summer is in the chamber for next weekend in Toy Story 3. Joining it will be Jonah Hex, the latest comic adaptation from the DC Pantheon. 

Tweet totals from June 7th to 10th

Date Movie Mon Tue Wed Thu Total
6/18/10 Jonah Hex 412 331 390 564 1,697
6/18/10 Toy Story 3 5,213 6,113 5,750 5,733 22,809

Toy Storyreally exploded last week to the tune of 22,809 tweets. It has been getting a really strong marketing push, with impressive social media campaigns which has translated into massive tweet counts, especially considering that a large segment of its audience is not yet of Twitter age.


Date Movie Mon Tue Wed Thu Total
10/02/09 Toy Story 1/2 245 344 432 543 1,564
3/5/10 Alice In Wonderland 5,345 5,896 6,326 9,456 27,023
6/11/10 The Karate Kid (2010) 4,764 2535 2,078 2,077 11,454

Alice and Karate Kid are probably the best comparisons for Toy Story 3 since they both appealed to a wide audience extending from the very young. The Toy Story re-release from last October is also an excellent marker because it appealed to the exact same audience, though the smaller marketing push likely generated less buzz. Its tweet ratings were an impressive 25.92% positive and a record slim 3.58% negative. A ratio of 2,000 should definitely be the upper limit here, and with a final week tally of 70,000+ it appears to be set to eclipse the $100 million mark by quite some ways.

Jonah Hex has really been tracking poorly over the past few weeks, and last week was no exception as it came in with only 1,697. The film is appealing to a very young and Twitter friendly audience and has a very unique name which should be Twitter dynamite, but the lack of buzz is very telling.


Date Movie Mon Tue Wed Thu Total
9/18/09 Jennifer's Body 301 189 234 378 1,102
11/25/09 Ninja Assassin 575 394 564 716 2,249
1/8/10 Daybreakers 326 450 449 508 1,733

Ninja Assassin and Daybreakers seem like apt comparisons primarily because they appealed to the same audience Jonah Hex is after and also their unique names made searching for references to them simple. Jennifer's Body also appealed to young women but was worth the comparison because of Fox's name. Its tweet ratings for the last week were actually the poorest of any film in the last three weeks, with only 17.56% positive, and a hefty 11.87% negative. Between the above comparisons and the tweet ratings this is a stinker waiting to happen.

Check back Monday to see how the films are both faring and then again on Tuesday for a full analysis of the Monday numbers. Follow @AlexBOXOFFICE on Twitter for additional updates.

Please check the methodology page for information about the project and historic data.

Tags: Toy Story 3, Jonah Hex

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