Tuesday Update: TRON Legacy continues to have a serious online presence. According to the most recent WebWatch report, the Disney release boasts a 14.79% market share of online opinions among unreleased films and a dominant 35.30% share of opinions in the report tracking theatrical trailers.
Friday (7/23) Update: Even though it doesn't hit theaters until December, Disney's TRON Legacy is off to great start in terms of generating awareness. According to the most recent WebWatch report, the action flick ranks third in online activity among unreleased films with a 9.21% market share. TRON Legacy holds a dominant 27.76% market share in the WebWatch report for theatrical trailers.
While TRON Legacy's trailer may be winning great reactions, it could be a little too dark and brooding for younger moviegoers. Disney's trailers for The Sorcerer's Apprentice also lacked an easy-going feel, and that film is one of the summer's biggest duds.
Thanks to the popularity of 1982's Tron this new film will have a built-in cult following, but Disney will have to work hard to build on that in order to reach blockbuster status. This new trailer is certainly a step in the right direction.