Online Activity for 'Sorcerer's Apprentice' Flatlines

on July 14, 2010 by Phil Contrino

sorcererapprentice.pngAccording to the most recent WebWatch report, The Sorcerer's Apprentice failed to pick up Internet momentum in the crucial days leading up to its release. The Disney/Jerry Bruckheimer production boasts only a 3.33% market share of opinions, meaning that it trails the likes of Salt, Charlie St. Cloud and Scott Pilgrim vs. the World. Inception holds a dominant 28.49% share.

Despite a rush of TV spots and other forms of publicity, Sorcerer's Apprentice simply hasn't connected in a big enough way to deliver the kind of blockbuster opening that is expected from any of Disney's summer releases. The combo of Bruckheimer and star Nicolas Cage is usually a winning one, but all signs are pointing to a serious dud here.

The lack of interest in Sorcerer's Apprentice could very well be a result of plenty of other viable options for family audiences in theaters right now. Despicable Me opened beyond expectations and is bound to have a healthy sophomore frame, while Toy Story 3, The Last Airbender and even The Karate Kid are still going strong.

Tags: The Sorcerer's Apprentice

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