According to the most recent WebWatch report, Step Up 3D holds a 6.47% market share of online opinions among unreleased films. That puts the dance movie ahead of other August releases such as Eat Pray Love (4.62% market share), The Expendables (3.55% market share) and Vampires Suck (2.13% market share). The fact that Step Up 3D is beating Vampires Suck is especially important since both films are aimed at teenagers.
Step Up 3D's presence on Facebook is also very healthy. The most active page devoted to the franchise carries a fan base that is rapidly approaching the 1.2 million mark, and it added an impressive 7,069 fans from Tuesday morning to Wednesday morning.
BoxOffice.com is currently predicting a $22 million opening and a $55 million cume for Step Up 3D.