Tweet counts and analysis for Thursday, July 8th.

Twitter Watch: 'Despicable Me' Still Firmly Ahead of 'Predators'

on July 08, 2010 by Alex Edghill
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upcoming070910.jpgThursday Morning UpdateDespicable Me rose to 6,388 tweets on Wednesday and a market share of 6.0%, up from 4,029 tweets and 4.6% market share on Tuesday. By comparison, How To Train Your Dragon had 1,698 tweets on its Wednesday before release, Shrek Forever After had 2,201, while Marmaduke had 301. Once again a very strong performance from the film as it has clearly captured the attention of the young core of Twitter. Universal really has done a stellar job of pushing this at the right time and to the right people to generate interest and awareness. Expect a Friday of $13 million and $36 million for the full weekend and the number 1 spot at the Box Office as it will eclipse Eclipse.

Predators increased to 4,657 tweets and 4.4% market share on Wednesday, up significantly from 1,866 tweets and 1.5% market share on Tuesday. By comparison, A Nightmare On Elm Street (2010) had 4,304 tweets its Wednesday before release, Splice had 1,215, The Wolfman had 1,891 and Daybreakers had 1,312. Now that's more like it! Very impressive jump and just at the right time. However, even with this 100+% increase it is still lagging behind Despicable, a film which it is almost assured to have a higher ratio than. Expect a Friday of $9 million for the film and $23 million for the full weekend.

Top 10 Upcoming Movies for Wednesday July 7th

Film Buzz Positive Buzz Negative Buzz
1 Despicable Me 6388 2164 470
2 Predators 4657 1049 301
3 Inception 4585 1699 135
4 Charlie St. Cloud 1121 436 44
5 Scott Pilgrim vs. the World 1059 260 20
6 Vampires Suck 921 261 31
7 Harry Potter and the Deathly Hallows: Part I 789 157 8
8 Paranormal Activity 2 770 130 43
9 The Sorcerer's Apprentice 741 198 18
10 Salt 585 241 26

Check back later today for the afternoon update and also Friday to see the final Thursday numbers analysis. Follow @AlexBOXOFFICE on Twitter for additional updates.

Please check the methodology page for information about the project and historic data.

Tags: Despicable Me, Predators
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