Thursday Morning Update: The Twilight Saga: Eclipse continued its torrid pace with another record breaking performance of 456,112 tweets on Wednesday and 87.48% market share. This broke its own one day old record of 324,167 tweets from Tuesday. Early word was that its midnights grossed a whopping $30 million, breaking The Twilight Saga: New Moon's record for largest midnight gross ever. Not much more to be said about this one really, as this midnight number pretty much assures that it should break the opening day record also. This Wednesday number now gives it just over 864,000 tweets on the week, and when Thursday's gross is added it will no doubt be the first film to break the million tweet mark in its leadup week since I began tracking in last September. Summit is no doubt laughing all the way to the bank.
The Last Airbender picked up some momentum on Wednesday by drawing in 17,628 tweets and 3.38% market share, up from 4,368 tweets and 1.14% market share on Tuesday. By comparison, Prince of Persia had 18,488 tweets its Tuesday before release. Again a very close day with Persia in terms of total tweets, which gives its $10 million opening day prediction that much more weight seeing as though the latter opened to $10.2 million on its first day of release.
Top 10 Upcoming Movies for Wednesday June 30th
|Film||Buzz||Positive Buzz||Negative Buzz|
|1||The Twilight Saga: Eclipse||456112||121321||23431|
|2||The Last Airbender||17628||4808||1830|
|3||Paranormal Activity 2||8919||1574||610|
|4||Harry Potter and the Deathly Hallows: Part I||8068||2658||81|
|7||Scott Pilgrim vs. the World||878||179||23|
|10||Step Up 3-D||360||80||16|
Check back later today for the afternoon update and then on Friday to see the final Thursday's numbers analysis. Follow @AlexBOXOFFICE on Twitter for additional updates.
Please check the methodology page for information about the project and historic data.