Look ahead to next week's new wide release openers: Despicable Me, and Predators.

Twitter Watch: Preview for 'Despicable Me' and 'Predators'

on July 04, 2010 by Alex Edghill
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This week two new wide releases open, the kid-friendly Despicable Me and the latest installment of the storied Predator franchise, Predators.

Tweet totals from June 26th to 29th

Date Movie Mon Tue Wed Thu Total
7/09/10 Despicable Me 1,188 1,328 1,198 1,365 5,079
7/09/10 Predators 383 309 394 470 1,556

Despicable Me has really been ramping up its advertising drive of late and its Twitter numbers have been very impressive. It is trying to appeal to family audiences, with an eye for younger people also. Whether or not it can bridge this gap remains to be seen but early signs are bullish as to its potential for next weekend.

Comparisons

Date Movie Mon Tue Wed Thu Total
3/5/10 Alice In Wonderland 5,345 5,896 6,326 9,456 27,023
3/26/10 How to Train Your Dragon 327 386 432 533 1,678
5/21/10 Shrek Forever After 517 605 714 712 2,548
6/04/10 Marmaduke 198 146 196 142 682
6/18/10 Toy Story 3 5,213 6,113 5,750 5,733 22,809
7/09/10 Despicable Me 1,188 1,328 1,198 1,365 5,079

At first glance it was quite surprising to see it so high over Shrek Forever After and How To Train Your Dragon but the film definitely has a more sizeable Twitter following and this has been the case consistently for the last 4 to 5 weeks. This in itself indicates that it is doing well in awareness amongst the 15-25 audiences. However, for the film to really break out it will need to also mirror that interest over to family audiences which is not yet clear. Regardless, we could be in for a pleasant Summer surprise this week if it continues to increase upon last week's very solid numbers.

Next up is Predators which will try to appeal to thrill seekers and fans of its storied franchise. Funny thing is that the last movie to really appeal to this audience was also headlined by Adrien Brody: Splice. However, like that film, Predators seems to be lacking the buzz that would allow it to draw level with the latest A Nightmare on Elm Street.

Comparisons

Date Movie Mon Tue Wed Thu Total
1/8/10 Daybreakers 326 450 449 508 1,733
1/22/10 Legion 246 334 241 402 1,223
2/12/10 The Wolfman 351 345 298 435 1,429
4/30/10 A Nightmare on Elm Street (2010) 789 1,123 1,081 1,300 4,293
6/04/10 Splice 538 383 342 384 1,647
7/09/10 Predators 383 309 394 470 1,556

Predators woes continued last week at it saw a 2% decline in buzz from the week before despite being just a week away from release. The recent A Nightmare On Elm Street film had almost three times the buzz during the same period. The film looks to be having trouble tapping into the usual horror-loving crowd. Having to depend solely on the Predator fan base it is going to have a difficult time mirroring past successes, especially considering that the last film in the franchise (Aliens vs. Predator - Requiem) managed only $40 million in total Box Office, with just $10 million coming in its opening weekend over Christmas of 2007. Its expansion over this coming week will be interesting to see but with heavyweights The Twilight Saga: Eclipse, The Last Airbender, and Toy Story 3 still doing well along with the aforementioned Despicable Me it might have to settle for a 5th place finish on its opening weekend.

Check back Monday to see how the films are both faring and then again on Tuesday for a full analysis of the Monday numbers. Follow @AlexBOXOFFICE on Twitter for additional updates.

Please check the methodology page for information about the project and historic data.

Tags: Despicable Me, Predators
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