Tuesday Morning Update: Despicable Me had a very solid Monday with 1,534 tweets and 1.2% market share. The market share number seems quite low but remember that The Twilight Saga: Eclipse is still going great guns which draws a large percentage of market share from other movies (it had 100,246 tweet yesterday for 79.9% market share). By comparison, How To Train Your Dragon had 1,167 tweets on its Monday before release, Shrek Forever After had 2,025, while Marmaduke had 283. Very, very solid opening numbers here for the film which has been getting a ton of advertising time and dollars over the past few weeks. Animated movies have generally been very consistently in the range of 500 - 700 with only a few outliers. With the heavy marketing push I could see it coming in on the upper end at 700 for Friday.
Despite disappointing for much of the last few weeks the buzz for Predators really picked up on Monday as it managed to land 1,623 tweets on the day for a market share of 1.3%. By comparison, A Nightmare On Elm Street (2010) had 2,318 tweets its first Monday before release, Splice had 387 and The Wolfman had 969 and Daybreakers had 830. The name recognition of the franchise should bring its Friday ratio somewhat in line with Elm Street's 1,003 or even a bit higher. I'm using a pretty simple string of "Predators -sexual" but that has attracted a few more false positives than memory serves for Elm Street, a fact which will likely raise its ratio by a couple hundred at least.
Top 10 Upcoming Movies for Monday July 5th
|Film||Buzz||Positive Buzz||Negative Buzz|
|4||Harry Potter and the Deathly Hallows: Part I||827||143||8|
|5||Paranormal Activity 2||791||138||57|
|6||Scott Pilgrim vs. the World||630||135||25|
|8||Charlie St. Cloud||342||101||9|
|10||Eat Pray Love||297||175||8|
Check back later today for the afternoon update and also Wednesday to see the final Tuesday numbers analysis. Follow @AlexBOXOFFICE on Twitter for additional updates.
Please check the methodology page for information about the project and historic data.