This April, a former box office heavyweight squares off against a reimagined cult classic.

Social Network Futures: Could 'Evil Dead' Upset 'Jurassic Park 3D' in April?

on March 14, 2013 by Shawn Robbins

evil-jp.pngThey're two films that couldn't be targeting more widely different audiences. Less than one month from release, the 3D re-release of one of the biggest films in history will square off against the remake of a cult classic.

On paper, the clear favorite is Steven Spielberg's Jurassic Park 3D. Twenty years ago, that film wowed audiences on its way to becoming the second-highest grossing film in North American history and the biggest ever worldwide. The all-time charts have since changed dramatically, but Jurassic's place in the hearts of moviegoers across all ages hasn't lost its splendor.

But after a number of modest-to-disappointing domestic box office runs for 3D re-releases like Titanic and Star Wars: The Phantom Menace, it's clear that the 3D re-release craze--if there ever was one--is gone.

Now, Evil Dead--the remake of Sam Raimi's 1983 original that grossed $2.4 million and never played in more than 128 theaters--might be positioned to fulfill a box office upset of David and Goliath proportions.

One month from their April 5 releases, here's how the players weigh in so far:

Jurassic Park 3D was responsible for 1,469 tweets during a five-day period beginning last Friday. That's 82.2 percent below Titanic 3D and 86 percent off The Lion King 3D when it comes to Twitter activity during comparables points in their release cycles. It's also 40.8 percent off from Phantom Menace 3D.

Over on Facebook, Jurassic Park 3D boasts a solid 3.1 million fans--but that still pales in comparison to Titanic 3D's 17.65 million. Phantom Menace carried 6.3 million.

Conversely, Evil Dead is measuring up very well against similar titles. The remake generated 12,398 tweets during its five-day window last week--a 7.3 percent advantage over Texas Chainsaw 3D. Considering the latter film debuted to a strong $21.7 million weekend earlier this year, that's a great sign for Evil Dead. It also boasts 20.9 percent more Facebook fans than Chainsaw 3D.

In fact, Evil Dead's current Twitter performance is strong enough to make it one of the six most tweeted-about movies we're presently tracking.

Not every horror remake turns out to be a hit (see 2011's The Thing and Fright Night which debuted to less than $9 million), but Evil Dead is tracking leagues ahead of those films. With Jurassic Park 3D now trending behind 3D re-releases that opened to $17.3 million (Titanic 3D's three-day opening) and $22.5 million (Phantom Menace 3D), it's becoming evident that the diametrically opposed histories of these movies won't be a factor in 2013.

Could Evil Dead open in first place ahead of Jurassic Park 3D during April's first weekend? Or will Steven Spielberg's classic convince moviegoers it's a worthy family event more along the lines of The Lion King 3D? Right now, all bets are off.

As of last weekend, the team was predicting a $20 million opening and $47 million domestic haul for Evil Dead while Jurassic Park 3D stands at $25 million and $55 million. We'll be keeping close tabs on both flicks during the coming weeks, so stay tuned for further analysis and prediction updates.

Alex Edghill contributed to this article.

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Tags: Evil Dead, Jurassic Park 3D, Titanic 3D, The Lion King 3D, Texas Chainsaw 3D, Star Wars: Episode I - The Phantom Menace 3D

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