$516.8 M for ‘Avatar’ In Five Weeks

on January 22, 2010 by Daniel Garris

Avatar rounded out its fifth week in theatres with another first place finish at the daily box office. Fox's 3D sci-fi film grossed $3.95 million on Thursday, which was up 4 percent from Wednesday and down 16 percent from last Thursday. For the week Avatar finished in first with $66.33 million and was down only 5 percent from last week. Avatar has led the daily box office for 32 of the past 35 days and now boasts a domestic total of $516.80 million. That gives Avatar a total gross to opening weekend ratio of 6.71 to 1 and places the film $16.55 million behind 2008's The Dark Knight and $83.99 million behind 1997's Titanic.

Warner's The Book of Eli remained in second place for the sixth straight day. The Hughes Brothers directed film starring Denzel Washington grossed $2.04 million, which was up 1 percent from Wednesday. That represented one of the day's poorer holds among wide releases, as daily grosses were up over Wednesday for most films. The Book of Eli finished in second place for the week with $45.00 million. If The Book of Eli is to become the first release of 2010 to reach $100 million domestically, it will need to hold up fairly well against new competition from Sony's Legion this weekend.

It's Complicated was up 7 percent and one spot to finish in third. Universal's R-rated comedy starring Meryl Streep and Steve Martin grossed $0.775 million, which outpaced Paramount's The Lovely Bones by $10,158 for the day. It's Complicated finished in seventh for the week with $11.91 million. That was down 22 percent from the previous week and brings the film's four-week total to $92.46 million.

The Lovely Bones fell one position to place in fourth with $0.765 million. Despite the slide in the rankings, the Peter Jackson directed film was able to stabilize a bit on Thursday with a 4 percent increase over Wednesday. The Lovely Bones finished in third for the week with a slightly better than expected $22.36 million and has grossed $22.82 million to date.

Lionsgate's The Spy Next Door wrapped up its first week of release with an eleventh place finish. The Jackie Chan vehicle aimed at family audiences grossed $0.31 million on Thursday, which was up 5 percent from Wednesday. The Spy Next Door grossed a weaker than expected $13.96 million for the week, which placed the film in sixth for the frame.

Tags: Avatar, The Book of Eli

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