$606.5 M for ‘Avatar’ in Seven Weeks

on February 05, 2010 by Daniel Garris

Fox's Avatar rounded out its seventh week in theatres with $2.70 million on Thursday. James Cameron's 3D phenomenon remained in first place yesterday and has now led the daily box office for 46 of the past 49 days. On a day where most wide releases were down from the previous day, Avatar was up 2 percent from Wednesday and down only 14 percent from last Thursday. Avatar was easily the week's top grossing film with a weekly take of $42.02 million. That was down 12 percent from the previous week and brings the film's current domestic total to a record-breaking $606.49 million.

Edge of Darkness remained in second place with $1.06 million. The Warner Bros. thriller starring Mel Gibson was down 4 percent from Wednesday. Edge of Darkness finished in second for the week with $22.09 million. While that was on the lower end of expectations, Edge of Darkness is likely to take a big hit from the Super Bowl this weekend. As a result, Edge of Darkness will fall-off much faster than recent break-out thrillers Taken and Law Abiding Citizen.

When in Rome held in third with $0.687 million. Disney's romantic comedy starring Kristen Bell and Josh Duhamel grossed $15.40 million in its first week of release. That was on the high-end of expectations and placed the film in third place for the frame. Despite the strong start, When in Rome will likely have a tough time maintaining that momentum in the near future with the arrival of Sony's Dear John today and Warner's Valentine's Day next Friday.

Warner's The Book of Eli finished $12,709 behind When in Rome to remain in fourth for the day. The R-rated Denzel Washington vehicle was up 1 percent from Wednesday and down 40 percent from last Thursday with a daily take of $0.674 million. The Book of Eli grossed $11.72 million for the week, which was down 43 percent from the previous frame and placed the film in fifth (just behind the $11.73 million weekly take of Fox's The Tooth Fairy).

Sony's Legion rounded out the day's unchanged top five with $0.52 million. The R-Rated Screen Gems release was down 1 percent from Wednesday and down 44 percent from last Thursday. After experiencing a sharp weekend decline last weekend, Legion did stabilize some during the midweek. However, Legion should see another sharp decline over Super Bowl weekend. For the week Legion finished in sixth with $9.43 million.

Tags: The Book of Eli, When in Rome, Edge of Darkness, Avatar

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