Avatar’ Leads Thursday, ‘Dear John’ Leads Week

on February 12, 2010 by Daniel Garris

Avatar remained at the top of the box office on Thursday with $2.14 million. Fox's 3D blockbuster was up 15 percent from Wednesday and down 21 percent from last Thursday. Daily holds for wide releases were stronger than usual for a Thursday, as attendance for most films increased noticeably on the eve of the Presidents Day holiday weekend. Although Avatar has topped the daily box office for five days in a row, it was unable to top Sony's Dear John for the entire week. Avatar finished in second for the week with $31.11 million. That was down 26 percent from the previous frame and brings the film's eight-week domestic total to a record-breaking $637.61 million.

Dear John finished in second place for the fifth straight day. The Screen Gems adaptation of the Nicholas Sparks novel of the same name grossed $1.85 million. That was up a healthy 23 percent from Wednesday. It remains to be seen whether yesterday's jump was the result of the film picking up some momentum heading into the holiday weekend or the result of a last-minute increase in sales before Warner's Valentine's Day hits theaters today. Dear John led the weekly box office with a better than expected $37.88 million.

Lionsgate's From Paris with Love wrapped up its first week of a release with another third place performance. The action-thriller starring John Travolta grossed $0.67 million, which was up 7 percent from Wednesday. That marked the day's weakest hold among wide releases. For the week From Paris with Love finished in third with a lackluster $11.11 million, making it the second straight disappointment for Travolta (alongside November's Old Dogs).

Warner's Edge of Darkness remained in fourth with $0.62 million. The comeback film for Mel Gibson was up 12 percent from Wednesday and down 42 percent from last Thursday. For the week Edge of Darkness finished in fourth with $9.39 million, which was down an alarming 57 percent from the film's opening week performance. Edge of Darkness has grossed $31.48 million through 14 days, placing it 3 percent behind the pace of 2008's Rambo.

Still playing in limited release, Fox Searchlight's Crazy Heart placed in eighth for the day. Crazy Heart grossed $0.37 million, which was up 12 percent from Wednesday and gave the film one of the day's stronger per-locations averages. Crazy Heart, which has received Academy Award nominations for both Best Actor and Best Supporting Actress, has grossed $12.53 million to date and will expand into an additional 186 locations this weekend.

Tags: Edge of Darkness, From Paris with Love, Dear John, Avatar

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