‘Avatar’ Sets New Domestic Record

on February 03, 2010 by Daniel Garris

Fox's Avatar established a new all-time record at the domestic box office on Tuesday. In grossing $2.69 million for the day, the 47-day total for Avatar rose to $601.14 million. That breaks the previous unadjusted domestic record of $600.79 million held by James Cameron's Titanic. Avatar now holds the records for both the highest domestic gross and worldwide gross of all-time, though as has been widely noted, the sci-fi blockbuster has been aided greatly in its pursuit of Titanic by years of ticket price inflation and by its extremely successful higher priced 3D engagements.

Avatar was essentially unchanged from Monday, which indicates that the film didn't see a bump from its Oscar nomination for Best Picture, at least yesterday. With that said, Avatar is still in very good shape to experience another strong hold this weekend, as it was down a slim 16 percent from last Tuesday.

Warner's Edge of Darkness remained in second place with $1.38 million. The R-rated comeback film for Mel Gibson was up 5 percent from Monday, which marked the second straight solid midweek hold for the film. However, Edge of Darkness will have a tough time holding up well over the weekend with new competition from Lionsgate's From Paris with Love and Super Bowl XLIV. The five-day total for Edge of Darkness stands at $19.92 million.

When in Rome held up nicely on Tuesday with a 12 percent increase over Monday. Disney's romantic comedy grossed $0.87 million for the day, bringing the film's five-day start to a very respectable $14.00 million. When in Rome is performing on the high end of expectations so far, but will face new direct competition each of the next two weekends from Sony's Dear John and Warner's Valentine's Day.

Warner's The Book of Eli finished in fourth with $0.73 million, while Sony's Legion rounded out the day's unchanged top five with $0.59 million. Respective declines from last Tuesday stood at 45 percent for The Book of Eli and 51 percent for Legion, which means both films should experience sharp declines over Super Bowl weekend.

Paramount's Up in the Air, Warner's The Blind Side and Lionsgate's Precious: Based on the Novel "Push" all experienced nice jumps on Tuesday thanks to their respective Academy Award nominations for Best Picture. Up in the Air grossed $290,659 for the day (up 44 percent from Monday), The Blind Side grossed $288,046 (up 27 percent) and Precious grossed $37,426 (up 73 percent). Respective totals for Up In the Air, The Blind Side and Precious stand at $73.77 million, $238.43 million and $45.51 million.

Tags: The Book of Eli, When in Rome, Edge of Darkness, Avatar

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