‘Valentine’s Day’ Reaches $70 Million

on February 19, 2010 by Daniel Garris

In what will likely be its last day at the top of the box office, Valentine's Day topped the daily box office for the sixth time in the past seven days on Thursday. Warner's PG-13 ensemble romantic comedy grossed $2.21 million, which was down 1 percent from Wednesday. Valentine's Day was easily the week's top film with $70.26 million, which outpaced the seven-day start of 2004's 50 First Dates by 37 percent. However, Valentine's Day has also fallen off rather quickly during the midweek and is likely to experience a large percentage decline this weekend due to last Sunday's performance being greatly inflated by the Valentine's Day holiday.

Fox's Avatar placed in second for a second straight day. James Cameron's 3D phenomenon grossed $1.79 million on Thursday, which was up a solid 4 percent from Wednesday and down a healthy 16 percent from last Thursday. Avatar finished in fourth place for the week with $34.12 million. That was up 10 percent from the previous week and brings the film's nine-week domestic total to a record-breaking $671.72 million. Avatar is on pace to reach the $700 million mark before the end of February.

The Wolfman remained in third place with $1.48 million. The Joe Johnston directed remake from Universal was down 5 percent from Wednesday, which represented the day's weakest daily percentage hold among wide releases. For the week The Wolfman placed in third with $40.47 million. The Wolfman has held up relatively well for a horror film thus far, but is likely to take a very significant hit from Paramount's Shutter Island this weekend.

Fox's Percy Jackson and the Olympians: The Lightning Thief finished in fourth for the second day in a row. Like Valentine's Day, the Chris Columbus directed fantasy film was down 1 percent from Wednesday. Percy Jackson grossed $1.44 million on Thursday, giving the film a better than expected seven-day start of $43.46 million. That was good enough for second place this week and places the film 3 percent ahead of the pace of 2008's Jumper and 33 percent ahead of 2007's Bridge to Terabithia.

Sony's Dear John rounded out the day's unchanged top five with $0.85 million. The big-screen adaptation of the Nicholas Sparks novel of the same name was up 5 percent from Wednesday, but still down 54 percent from last Thursday. Dear John finished in fifth for the week with $20.79 million, which was down 45 percent from the film's opening week gross. The two-week total for Dear John stands at $58.67 million.

Tags: Percy Jackson and the Olympians: The Lightning Thief, The Wolfman, Avatar, Valentine's Day

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