‘Alice’ Set to Smash March Record

on March 06, 2010 by Daniel Garris

Disney's Alice in Wonderland is off to a truly wondrous start this weekend. According to BOXOFFICE.com's Early Weekend Estimates, the 3D film from director Tim Burton starring Johnny Depp is on pace to debut with $108.0 million. That will blow away both the film's massive pre-release expectations and the previous March opening weekend record of $70.89 million held by 2007's 300. Alice in Wonderland will open much closer to Disney's Pirates of the Caribbean sequels than it will to Tim Burton's remakes of Planet of the Apes and Charlie and the Chocolate Factory. Following in the footsteps of Avatar, Alice in Wonderland is another clear win for the 3D format.

Brooklyn's Finest is set to have a nice opening weekend in its own right. The ensemble crime drama is on pace to open with $13.8 million, which would edge out Paramount's Shutter Island in a close battle for second place. After the debut of The Crazies last weekend, Brooklyn's Finest marks the second film in two weeks from Overture to open slightly above pre-release expectations. The opening weekend performance for Brooklyn's Finest is quite respectable when considering that the film is playing in a modest 1,936 locations.

Despite the success of Alice in Wonderland and Brooklyn's Finest this weekend, Shutter Island is set to experience another solid hold. The Martin Scorsese directed thriller is on pace to score $13.6 million. That would represent a 40 percent fall from last weekend and bring the film's 17-day total to $96.1 million.

Warner's Cop Out and Fox's Avatar are set to round out the weekend's top five. While Avatar passed up Cop Out during the midweek, Cop Out is on pace to top Avatar over the weekend thanks in part to Avatar losing 3D screens to Alice in Wonderland.

Check back tomorrow for studio weekend estimates.

Additional reporting by Phil Contrino.

Tags: Avatar, Cop Out, Shutter Island, Brooklyn's Finest, Alice in Wonderland

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