Three Weekends at #1 for ‘Alice’

on March 22, 2010 by Daniel Garris

There was no stopping Alice in Wonderland this weekend, as the 3D film from Disney remained at the top of the box office for a third consecutive weekend. Alice in Wonderland grossed $34.19 million, which was down a respectable 45 percent from last weekend. Alice in Wonderland delivered the sixth largest third weekend performance of all-time without adjusting for ticket price inflation. The film's 17-day gross stands at a better than expected $265.43 million, placing it 5 percent ahead of the pace of 2007's Pirates of the Caribbean: At World's End. Alice in Wonderland has dominated the marketplace for most of March, but will soon face major competition for 3D screens and business from Paramount's How to Train Your Dragon and Warner's Clash of the Titans.

Fox's Diary of a Wimpy Kid exceeded expectations with a debut of $22.13 million. The adaptation of the popular illustrated novel outpaced the weekend's other two new wide releases to finish in second, which was especially impressive given that Wimpy Kid was the least expensive of the three wide releases. This weekend's performance was helped out greatly by fans of the book series. Fans clearly rushed out on Friday, which led to an opening day performance of $7.38 million. The film's weekend to Friday ratio of 3.00 to 1 was low for a film aimed at family audiences, but in this case that likely had much more to do with Friday's rush-out than it did with early word of mouth.

Sony's The Bounty Hunter debuted in third with $20.69 million. The PG-13 rated romantic comedy starring Jennifer Aniston and Gerard Butler opened on the low end of expectations. While fans of Anniston and Butler still allowed the film to get off to a respectable start, the film's terrible reviews are likely to take a toll on the film's holding power in the weeks ahead. The Bounty Hunter opened 25 percent below the $27.61 million start of last year's The Ugly Truth, but nearly on par with the $21.04 million start of last year's Law Abiding Citizen.

It was another tough weekend for Universal, as the studio's Repo Men opened in fourth place with a lackluster $6.126 million. The sci-fi film starring Jude Law and Forrest Whitaker opened below its already modest expectations and marks the third straight disappointment for Universal (following in the footsteps of The Wolfman and Green Zone). However, it should be noted that with a production budget of $32 million, Repo Men was nowhere near expensive as either The Wolfman or Green Zone.

Speaking of Green Zone, the action-thriller starring Matt Damon was down three spots and a sharp 57 percent from last weekend's already slow start. Green Zone rounded out the weekend's top five with $6.113 million, as it trailed Repo Men by $13,065 for the frame. Green Zone has grossed $24.85 million through ten days and is extremely likely to continue to fall off quickly in the weeks ahead. A final domestic gross in the area of $35 million looks to be in store for the film, which obviously makes it one of the more disappointing releases of 2010 thus far.

Holding up significantly better was Paramount's She's Out of My League. The R-rated comedy finished in sixth with $5.802 million, which was down three spots and down 41 percent from last weekend. She's Out of My League has held up nicely over the past week and has now grossed $19.74 million in its first ten days of release. With that said, She's Out of My League could take a significant hit next weekend when MGM's Hot Tub Time Machine debuts in theaters on Friday.

Tags: She's Out of My League, Green Zone, Repo Men, The Bounty Hunter, Diary of a Wimpy Kid, Alice in Wonderland

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