‘Titans’ and ‘Married Too’ Open Strong

on April 05, 2010 by Daniel Garris
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Warner's Clash of the Titans led a record-breaking Easter weekend at the box office with $61.24 million. The remake of the popular 1981 fantasy film opened towards the lower end of its lofty expectations, but also set a new record for the largest Easter weekend performance of all-time (easily topping the $40.22 million debut of 2006's Scary Movie 4). Clash of the Titans also scored the second largest April debut ever (behind only the $70.95 million start of last year's Fast & Furious).

On Thursday night, Titans grossed an additional $2.66 million before midnight, bringing the film's total to $63.89 million. That placed Clash of the Titans 10 percent behind the $70.89 million opening weekend of 300, Warner's 2007 Spring blockbuster. While early reaction to Titans has been mixed, the film should benefit in the weeks ahead from continued higher-priced grosses in 3D locations.

Internationally, Clash of the Titans grossed $45.0 million from 15 markets. That brings the film's three-day worldwide start to $108.9 million. Key international weekend grosses included $8.5 million from the United Kingdom, $8.5 million from Spain, $6.8 million from Korea and $5.8 million from Australia.

Tyler Perry's Why Did I Get Married Too? was also off to a very impressive start. The Lionsgate release outpaced expectations with an opening weekend of $29.29 million, which represented the third largest debut of Tyler Perry's career. Why Did I Get Married Too? opened 37 percent ahead of 2007's Why Did I Get Married? and 46 percent ahead of 2008's Meet the Browns (which also opened over Easter weekend).

Why Did I Get Married Too? registered the fifth largest Easter weekend debut on record and the seventh largest debut ever for April. It should be noted that while Married Too finished well behind Clash of the Titans this weekend, it was produced and marketed for a fraction of the cost of Titans and did not have the aid of inflated 3D prices.

Paramount's How to Train Your Dragon held up nicely with a third place take of $29.01 million. The latest computer animated film from DreamWorks Animation was down just 34 percent from last weekend. Dragon has grossed $92.14 million through ten days, placing the film 12 percent behind the pace of last year's Monsters vs. Aliens and 7 percent ahead of 2008's Horton Hears a Who! How to Train Your Dragon should continue to hold up well in the weeks ahead thanks to strong word of mouth and continued 3D admissions.

Opening in a solid fourth place was Disney's The Last Song. The Miley Cyrus vehicle adapted from the Nicholas Sparks novel of the same name grossed $16.01 million over the weekend. That brings the film's five-day total to a very respectable $25.40 million. The Last Song opened towards the higher end of pre-release expectations, but was also relatively front-loaded for a midweek release on Easter weekend.

Alice in Wonderland rounded out the weekend's top five with $8.21 million. Disney's 3D blockbuster was down a sharp 54 percent over the weekend, as the film clearly took a hit from losing 3D screens to Clash of the Titans. Nonetheless, Alice in Wonderland has grossed a massive $309.73 million in 31 days, and could start to hold up better again now that Dragon and Titans have made their initial impact on the film.

MGM's Hot Tub Time Machine was down three spots and down 42 percent to finish in sixth. The R-rated comedy grossed $8.07 million, bringing the film's ten-day total to a so-so $27.91 million. Hot Tub held up reasonably well this weekend given the new competition from Clash of the Titans. At the same time, the box office for the much talked about film has been unable to match its online buzz.

Tags: Hot Tub Time Machine, Alice in Wonderland, The Last Song, How to Train Your Dragon, Why Did I Get Married Too?, Clash of the Titans
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