Most wide releases down big as 'Iron Man 2' approaches.

‘Nightmare’ Still #1, but Down Sharply

on May 06, 2010 by Daniel Garris
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A Nightmare on Elm Street grossed $1.29 million on Wednesday to lead the daily box office for a sixth straight day.  However, after holding up reasonably well on Monday and Tuesday, the R-rated horror remake was down 29 percent for the day.  That is a very large daily percentage decline for a Wednesday and isn’t a good sign for the film as it heads into its second weekend of release, especially with Paramount’s Iron Man 2 opening on Friday.  A Nightmare on Elm Street has grossed $38.08 million through six days of release, as it continues to run ahead of 2007’s Halloween (up 15 percent), and trail the pace of last year’s Friday the 13th (down 17 percent).

Daily declines on Wednesday were larger than normal for most wide releases, as Iron Man 2 already appears to be having an effect on the marketplace.  As a result, the $0.49 million take of Paramount’s How to Train Your Dragon was good enough for second place.   The computer animated film from DreamWorks was up one spot from Tuesday, but experienced a daily decline of 15 percent.  The 41-day gross for Dragon stands at $193.86 million, as it is now only $6.14 million away from reaching the $200 million milestone.

The Back-up Plan fell one spot from Tuesday to place in third.  The CBS Films romantic comedy starring Jennifer Lopez grossed $0.48 million, which was down 23 percent from Tuesday and down 42 percent from last Wednesday.  The Back-up Plan has grossed $24.56 million through 13 days of release.  The film continues to perform in line with pre-release expectations, and could hold up better than most holdovers this weekend with Mother’s Day falling on Sunday.

Date Night remained in fourth place with $0.45 million.  The romantic comedy from Fox was down 13 percent from Tuesday and down 31 percent from last Wednesday, which once again represented one of the day’s better holds among wide releases.  Thanks to very strong holding power throughout its run, Date Night has now grossed $75.06 million through 27 days of release.  That currently gives the film a total gross to opening weekend ratio of 2.98 to 1.

Spots five through seven were extremely close for the day, as Warner's Clash of the Titans grossed $0.38 million and The Losers grossed $0.37 million, while Lionsgate's Kick-Ass grossed $0.35 million. Respective daily drops from Tuesday for Titans, The Losers and Kick-Ass were 9 percent, 23 percent and 20 percent. Look for all three films to take significant hits from Iron Man 2 this weekend.

Tags: Kick-Ass, The Losers, Clash of the Titans, Date Night, The Back-up Plan, How to Train Your Dragon, A Nightmare on Elm Street (2010)
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