'Shrek Forever After' leads on the eve of 'Sex and the City 2'.

‘Shrek Forever After’ Still #1

on May 27, 2010 by Daniel Garris
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Paramount's Shrek Forever After led the daily box office for a sixth straight day on Wednesday. The computer animated film from DreamWorks grossed $4.08 million, which was down 13 percent from Tuesday. That was a slightly larger daily decline than the 12 percent slide 2007's Shrek the Third experienced on its first Wednesday, though Shrek Forever After was coming off a much stronger Tuesday hold. Shrek Forever After has grossed $85.31 million through six days, placing it 41 percent behind the pace of Shrek the Third. Wednesday's performance was 29 percent weaker than the first Wednesday gross of Shrek the Third. With Warner's Sex and the City 2 debuting in theatres today, Shrek Forever After will obviously fall to second place. However, the film is in good shape to experience a very solid hold over the holiday weekend.

Fellow Paramount release Iron Man 2 continued to claim second place. The superhero sequel grossed $1.68 million for the day, which was down 7 percent from Tuesday. That represented one of the day's stronger daily holds among wide releases. Iron Man 2 was down 46 percent from last Wednesday. With Disney's Prince of Persia not expected to light the box office on fire this weekend, Iron Man 2 could stabilize some during the holiday frame. Iron Man 2 has grossed $256.74 million in 20 days, placing it 11 percent behind the pace of 2007's Spider-Man 3 and 11 percent ahead of 2008's Iron Man.

Robin Hood remained in third place with $1.49 million. Universal's big-budget action film was down 11 percent from Tuesday and down 43 percent from last Wednesday. The film continues to display respectable holding power, especially on weekdays (thanks in part to the film skewing towards older moviegoers). Robin Hood passed the $70 million mark yesterday and has grossed $71.18 million through 13 days. Like Iron Man 2, Robin Hood could stabilize some during the holiday weekend.

Summit's Letters to Juliet continued to hold up nicely on Wednesday as the film was down 32 percent from the previous Wednesday. The film grossed $0.81 million for the day, which was down 9 percent from Tuesday. Letters to Juliet is likely to lose some momentum from the launch of Sex and the City 2, but that shouldn't last for long given that the initial rush out for Sex and the City 2 will die down after a few days. Letters to Juliet will reach the $30 million mark today.

MacGruber rounded out the day's unchanged top five with $0.36 million. The R-rated comedy from Universal and Rogue held up fairly well on Monday and Tuesday, but experienced a sharp daily decline of 18 percent on Wednesday. MacGruber has grossed a very disappointing $5.31 million through its first six days in theatres.

Tags: Robin Hood, Iron Man 2, Shrek Forever After, Letters to Juliet, MacGruber
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