'Sex and the City 2' holds up well, while 'Prince of Persia' does not.

Another Day in First Place for ‘Shrek’

on June 03, 2010 by Daniel Garris

Shrek Forever After finished in first place for a fifth consecutive day on Wednesday. The 3D computer animated sequel from Paramount and DreamWorks grossed $3.45 million, which was nearly identical to the $3.44 million 2007's Shrek the Third grossed on the same day during its run. Shrek Forever After was down 11 percent from Tuesday and down only 15 percent from last Wednesday. The film continues to hold up very well thanks to strong word of mouth, growing summer midweek business and continued higher priced 3D sales. Shrek Forever After has grossed $154.13 million through 13 days of release, placing it 31 percent behind the pace of Shrek the Third.

Sex and the City 2 remained in second place with $3.21 million. The high-profile sequel from Warner Bros. was down 7 percent from Tuesday. That represented a very solid daily hold, especially coming on the heels of a strong hold on Tuesday. Like 2008's Sex and the City before it, Sex and the City 2 looks to be in store for solid midweek business throughout its run, which is greatly needed after the film's slower than expected start. Sex and the City 2 grossed $57.72 million in its first week of release, placing it 26 percent behind the pace of Sex and the City and 20 percent behind the pace of last year's Terminator Salvation.

After solid daily holds on Monday and Tuesday, Prince of Persia: The Sands of Time was down sharply on Wednesday. Disney's big-budget adventure film grossed $2.42 million. That was down 21 percent from Tuesday, which represented the day's largest daily decline among wide releases. Prince of Persia has grossed a lackluster $43.31 million in its first six days of release. That places Prince of Persia 34 percent behind the pace of Prince Caspian, which was released by Disney in May of 2008.

Paramount's Iron Man 2 held steady in fourth with $1.22 million. The blockbuster superhero sequel was down 12 percent from Tuesday and down 28 percent from last Wednesday. Iron Man 2 has grossed $282.26 million through 27 days, leaving it just $17.74 million away from the $300 million milestone. Iron Man 2 is currently running 8 percent ahead of 2008's Iron Man and 9 percent behind 2007's Spider-Man 3.

Universal's Robin Hood rounded out the day's unchanged top five with $0.94 million. The Ridley Scott directed action film was down 14 percent from Tuesday, which marked one of the day's larger daily percentage declines among wide releases. Robin Hood has grossed $88.19 million through 20 days and is set to cross the $90 million mark on Friday.

Tags: Robin Hood, Iron Man 2, Prince of Persia: The Sands of Time, Sex and the City 2, Shrek Forever After

read all Daily analyses »


No comments were posted.

What do you think?