According to studio weekend estimates, Shrek Forever After will easily retain its place at the top of the box office. The fourth ogre flick looks poised for $25.3 million during its third weekend in theaters. After starting off with underwhelming numbers, Shrek 4 is taking advantage of what's turning out to be a weak summer.
Get Him to the Greek is performed the best out of all newcomers. The Universal comedy is set to bring in $17.4 million this weekend, which is a respectable start. The raunchy comedy picked up an overall CinemaScore rating of a B, and a B+ in key males demos. 55 percent of Greek's audience was under 30.
If estimates hold, Killers will start its run with a little more than $16 million. While not a complete disappointment, the Lionsgate release has officially ended Katherine Heigl's hot streak. The actress was able to deliver much stronger openings for 27 Dresses ($23.0 million) and The Ugly Truth ($27.6 million).
Marmaduke isn't successfully diverting the attention of coveted family audiences away from Shrek 4. The 20th Century Fox release is headed for an underwhelming $11.3 million haul.
Splice is the weekend's biggest dud. The horror flick will end up with only $7.45 million. Despite having an aggressive marketing campaign, Splice is not finding an audience.
Total receipts this weekend should equal around $128 million, which puts it 22.7 percent behind the same weekend last year. 2010's domestic haul is still 3.2 percent ahead of 2009 at the exact same point in the year.
Check back tomorrow for weekend actuals.
Additional reporting by Daniel Garris.