'Shrek' Manages to Fend Off Newcomers Again

on June 05, 2010 by Phil Contrino

According to BoxOffice.com's Early Weekend Estimates, Shrek Forever After will easily retain its place at the top of the box office. The fourth ogre flick looks poised for $24.5 million during its third weekend in theaters. After starting off with underwhelming numbers, Shrek 4 is taking advantage of what's turning out to be a weak summer.

Get Him to the Greek is going to fare the best out of all newcomers. The Universal comedy is set to bring in $17.5 million this weekend, which is a respectable start. Expect the raunchy comedy to hold its audience quite well over the next couple of weeks.

Killers is on pace for a modest $15.3 million. The Lionsgate release has officially ended Katherine Heigl's hot streak. The actress was able to deliver much stronger openings for 27 Dresses ($23.0 million) and The Ugly Truth ($27.6 million).

Marmaduke isn't successfully diverting the attention of coveted family audiences away from Shrek 4. The 20th Century Fox release is headed for an underwhelming $11.2 million haul.

Splice is the weekend's biggest dud. The horror flick will end up with only a little more than $7 million. Despite having an aggressive marketing campaign, Splice is not finding an audience.

Check back tomorrow for studio weekend estimates.

Additional reporting by Daniel Garris.

Tags: Shrek Forever After, Get Him to the Greek, Killers, Marmaduke, Splice

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