'Shrek Forever After' in good shape to remain #1 heading into the weekend.

‘Shrek’ Still Holding Up Well

on June 04, 2010 by Daniel Garris

Shrek Forever After rounded out its second week in theaters with another solid daily hold on Thursday. The computer animated sequel from Paramount and DreamWorks grossed $3.61 million, which was up 5 percent over Wednesday and down only 19 percent from last Thursday. After opening well below its lofty pre-release expectations, Shrek Forever After has displayed strong holding power over the past eleven days and was easily this week's top film with $67.99 million.

Shrek Forever After has grossed $157.74 million in 14 days, placing it 31 percent behind the pace of 2007's Shrek the Third. Yesterday's performance marked the third straight day that Shrek Forever After posted a larger respective daily gross than Shrek the Third did at the same point in its run. That is obviously a strong sign for the film going forward. With none of this weekend's four new releases expected to break out, Shrek Forever After is in great shape to remain in first place for a third straight weekend.

Warner's Sex and the City 2 held steady in second with $3.07 million. The sequel to 2008's Sex and the City was down 5 percent from Wednesday, but down a massive 78 percent from last Thursday's opening day performance. Like Sex and the City before it, Sex and the City 2 was extremely front-loaded during its opening weekend before stabilizing some over the weekdays that followed. At the same time, with an eight-day gross of $60.78 million, Sex and the City 2 is running a disappointing 29 percent behind the pace of Sex and the City. For the week Sex and the City 2 finished just ahead of Prince of Persia to place in second with $46.58 million.

Disney's Prince of Persia: The Sands of Time remained in third place on Thursday with $2.29 million. The big-budget adaptation of the popular video game series was down 5 percent from Wednesday. That was a reasonable hold for the day, especially since Prince of Persia likely took a bigger hit from Game 1 of the NBA Finals than most other wide releases did yesterday. Prince of Persia finished in third place for the week with an underwhelming $45.60 million. However, the film held up fairly well during the midweek (with the exception of Wednesday) and is performing stronger internationally.

Iron Man 2 claimed fourth place with $1.25 million. Paramount's blockbuster sequel was up 3 percent over Wednesday and down 32 percent from last Thursday. That strongly suggests that Iron Man 2 will hold up well again this weekend. Iron Man 2 has grossed $283.51 million in four weeks, leaving it just $16.49 million away from the $300 million domestic milestone.

Letters to Juliet experienced the day's best daily percentage hold among wide releases. The Summit release was up 8 percent from Wednesday with a daily gross of $0.72 million. Yesterday saw Letters to Juliet clear the $40 million mark.

Tags: Letters to Juliet, Iron Man 2, Prince of Persia: The Sands of Time, Sex and the City 2, Shrek Forever After

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