'Toy Story 3' takes a hit from 'Grown Ups', but is able to remain in first. 'Knight and Day' opens in third.

‘Toy Story 3’ Still #1, ‘Grown Ups’ Strong #2

on June 28, 2010 by Daniel Garris

Toy Story 3 continued its reign at the top off the box office with a $59.34 million take over the weekend. While Disney's computer animated blockbuster was down a sharper than expected 46 percent from its opening weekend performance, the film still held up well enough to claim the seventh largest second weekend gross of all-time (without taking into account ticket price inflation). After the film held up tremendously well during the midweek, second weekend demand was softened a bit. Toy Story 3 also took an unexpected hit from Sony's Grown Ups, which like Toy Story 3, played well across a wide range of demographics this weekend.

Toy Story 3 is already the fourth highest grossing film of the year domestically and should overtake Paramount's Shrek Forever After today for third place. With a ten-day gross of $226.89 million, Toy Story 3 has already surpassed the total domestic grosses of fellow Pixar releases Ratatouille and WALL-E. Before much longer Toy Story 3 will also pass up the unadjusted total domestic grosses of 2004's Cars ($244.08 million), 1999's Toy Story 2 ($245.85 million), 2001's Monsters, Inc. ($255.87 million) and 2004's The Incredibles ($261.44 million).

Internationally, Toy Story 3 grossed $36.1 million from 32 foreign markets. That brings the film's international total to $100 million and the film's worldwide total to $326.9 million. Toy Story 3 is playing especially strong in Latin American nations.

Grown Ups outpaced expectations with a strong second place start of $40.51 million. The PG-13 comedy starring Adam Sandler, Kevin James and Chris Rock proved to be critic-proof this weekend, as poor reviews had no effect on the film's performance. Internet buzz for the film left a lot to be desired in the days leading up to the film's release, but that ultimately didn't matter either as fans of Sandler, James and the rest of the ensemble cast turned out in big numbers thanks in part to a very effective high-profile marketing campaign.

Grown Ups delivered the largest unadjusted debut for Sandler in the five years since 2005's The Longest Yard (which opened with $47.61 million). The film's debut also represents another major achievement in the career of James, who was key in bringing in younger moviegoers on the heels of the break-out performance of last year's Paul Blart: Mall Cop. Grown Ups opened 18 percent stronger than the $34.23 million start of 2007's I Now Pronounce You Chuck and Larry and 1 percent stronger than the $40.01 million start of 2006's Click.

Fox's Knight and Day opened in a distant third with $20.14 million. The big-budget action comedy starring Tom Cruise and Cameron Diaz grossed $27.43 million in its first five days of release. While Knight and Day opened on the lower end of its lowered expectations, the film's debut still left a lot to be desired given its budget and Cruise's past drawing power (especially during the summer). On a positive note, Knight and Day has held up well so far in the days following its slow opening day start on Wednesday. That could mean that solid holding power is in store for the film, especially since it serves as an alternative to the summer's younger-skewing fare for older moviegoers. Knight and Day is currently running 18 percent behind the pace of 2008's Valkyrie.

Knight and Day grossed $12.6 million internationally from 12 markets over the weekend. Key foreign debuts included $3.8 million in South Korea and $3.4 million in Russia. Cruise's films typically perform much stronger internationally, so it is highly likely that Knight and Day will do the same.

Like Toy Story 3, Sony's The Karate Kid also took a harsher than expected decline this weekend, as it too took a significant hit from Grown Ups. Despite a 48 percent fall, the family friendly remake was still able to register a third weekend gross of $15.55 million. That was good enough for fourth place and brings the film's 17-day total to $135.79 million. That places the film 13 percent behind the pace of 2008's Kung Fu Panda. The Karate Kid could take another significant hit in the coming days, this time from Paramount's The Last Airbender, debuts in theatres on Thursday.

Tags: The Karate Kid (2010), Knight and Day, Grown Ups, Toy Story 3

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