Films aimed at families and teens continue to rule the summer marketplace.

‘Despicable Me’ Still #1, ‘Apprentice’ Starts Slow

on July 15, 2010 by Daniel Garris

Universal's Despicable Me remained in first place for a sixth straight day on Wednesday. The break-out computer animated film from Illumination Entertainment grossed $7.16 million, which was down 12 percent from Tuesday. That represented a very solid hold for the day, especially with Disney's The Sorcerer's Apprentice entering the marketplace yesterday. Despicable Me has held up well throughout the midweek so far and is likely to sustain its momentum through the upcoming weekend. The six-day total for Despicable Me stands at a better than expected $79.23 million, placing the film 8 percent ahead of the pace of last summer's Ice Age: Dawn of the Dinosaurs.

It was a slow start for The Sorcerer's Apprentice on Wednesday. The big-budget Jerry Bruckheimer production starring Nicolas Cage and Jay Baruchel opened with just $3.87 million. That was good enough for second place for the day. Though pre-release expectations were already modest to begin with, it already appears likely that the film will fail to meet expectations over its first five days of release.

The opening day take for The Sorcerer's Apprentice was nearly on par with the $3.81 million Wednesday start of last month's Knight and Day. As was the case with Knight and Day, The Sorcerer's Apprentice was moved up from Friday to Wednesday fairly last minute, which should allow it to pick up some over the weekend. However, with Sorcerer's Apprentice skewing younger and opening one month further into the summer than Knight and Day did, the five-day start for Apprentice looks to come in slightly lower than the $27.43 million five-day start of Knight and Day.

The Twilight Saga: Eclipse fell one spot and 17 percent from Tuesday to finish in third for the day. The fantasy blockbuster sequel from Summit grossed $3.72 million, which was down 58 percent from last Wednesday. After holding up relatively well last week, holding power has started to weaken a bit again for Eclipse over the past few days. Nonetheless, the film is set to clear the $250 million mark today and is currently running 1 percent ahead of the pace of last year's New Moon.

Much like Despicable Me, fellow computer animated release Toy Story 3 held up reasonably well on Wednesday given the added competition from The Sorcerer's Apprentice. Toy Story 3 finished in fourth with $2.99 million, which was down 13 percent from Tuesday. The hold was more impressive when taking into account that Toy Story 3 was playing in 381 fewer theaters on Wednesday than it was on Tuesday. Toy Story 3 has grossed $348.45 million in 27 days and is set to clear the $350 million mark today.

Though it crossed the $30 million mark yesterday, Fox's Predators continued its midweek freefall. The sci-fi action sequel was down a noteworthy 20 percent from Tuesday. Predators has grossed a very respectable $31.61 million in six days, but looks to take a nosedive this weekend, especially with Warner's highly anticipated Inception entering the marketplace on Friday.

Tags: Predators, Toy Story 3, The Twilight Saga: New Moon, The Sorcerer's Apprentice, Despicable Me

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