'Inception' and 'Despicable Me' maintain their stranglehold on the daily box office.

‘Inception’ Clears $100 Million on Thursday

on July 23, 2010 by Daniel Garris
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Warner's Inception rounded out its impressive first week in theatres with $8.56 million on Thursday. In doing so the acclaimed Christopher Nolan directed film starring Leonardo DiCaprio reached the $100 million milestone. Inception marks the third film for Nolan to reach the milestone (joining 2005's Batman Begins and 2008's The Dark Knight) and the sixth film starring DiCaprio to top $100 million. Inception grossed $100.16 million in its first seven days, which easily made it the week's top film.

Throughout the week, Inception held up very well, especially for an event film in the middle of summer. Daily declines for the film during the midweek included 47 percent on Monday, 4 percent on Tuesday, 9 percent on Wednesday and 3 percent on Thursday. With Inception holding up as well as it did during the midweek, an excellent second weekend hold should be in store for the film this weekend. Through its first week, Inception is running 17 percent ahead of the pace of 2003's Pirates of the Caribbean and 19 percent ahead of Batman Begins.

Despicable Me remained in second place with $4.58 million. Universal's computer animated blockbuster was up 2 percent over Wednesday and down a healthy 28 percent from last Thursday. That is a positive sign for the film as it enters its third week of release. Despicable Me finished in second this week with $51.97 million. That was down 39 percent from the previous week and brings the film's two-week total to a better than expected $137.60 million.

The Sorcerer's Apprentice was unchanged from Wednesday's performance with a daily take of $1.894 million on Thursday. Disney's big-budget film starring Nicolas Cage and Jay Baruchel was down a respectable 41 percent from last Thursday. The Sorcerer's Apprentice finished in third for the week with $29.17 million and has grossed $32.96 million in its first nine days. The film continues to run slightly behind the pace of Fox's Knight and Day, which grossed $35.31 million in its first nine days.

Summit's The Twilight Saga: Eclipse held steady in fourth with $1.888 million. Eclipse was up 3 percent over Wednesday and down 45 percent from last Thursday, as the film has been able to stabilize a bit over the past few days. Eclipse grossed $21.27 million for the week, which brings the film's 23-day total to $272.64 million. Eclipse is now $27.36 million away from reaching the $300 million milestone.

Toy Story 3 was up 3 percent over Wednesday with a daily gross of $1.82 million. The acclaimed sequel from Disney and Pixar was down 28 percent from last Thursday. After grossing $19.53 million this week, the five-week total for the highest grossing release of 2010 stands at $370.50 million. That leaves Toy Story 3 just $29.50 million away from the $400 million mark.

For the latest box office updates, follow me on Twitter @DanielBOXOFFICE

Tags: Toy Story 3, The Twilight Saga: Eclipse, The Sorcerer's Apprentice, Despicable Me, Inception
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