Overall receipts will equal around $173 million this weekend, giving July's haul a 13.8% lead over July 2009. 2010's total domestic haul is now 3.8% ahead of 2009 at the exact same point in the year.
According to studio weekend estimates, Inception is set for a $60.4 million opening weekend. Audiences responded in a big way to an original concept after a summer full of disappointing sequels and weak attempts at creating new franchises. Christopher Nolan's latest raked in $15.6 million from seven markets internationally.
Inception already boasts a 91% approval rating from nearly 210,000 user reviews on Flixster. The films is spawning heated debates, and that's helping it become a must-see event real quick.
The Sorcerer's Apprentice is off to very disappointing start. The latest Jerry Bruckheimer just hasn't connected with moviegoers. Sorcerer's Apprentice will have to try and make up for its lackluster domestic performance with strong numbers overseas the way that Disney's Prince of Persia did earlier this summer. So far it has raked in $8.3 million from 13 international territories.
Despicable Me was able to hold its audience very well during its sophomore frame. Universal needed a hit after suffering through a series of duds this year, and that hey have that in Despicable Me.
Additional reporting by Daniel Garris.