'Inception' is #1 Again; 'Schmucks' Leads Newcomers

on July 31, 2010 by Phil Contrino

Despite facing a rush of new releases, Inception will finish in first place for the third weekend in a row. According to BoxOffice.com's Early Weekend Estimates, the Warner Bros. flick is set for an impressive $27 million during its third weekend in theaters. Word-of-mouth is extremely positive for Christopher Nolan's mind-bender, and that's why it has managed to pull off the difficult feat of staying #1 for so long during the competitive summer season.

Dinner for Schmucks is poised for a second place finish. The Paramount release is on pace for a healthy $23.5 million during its debut frame, and that gives star Paul Rudd his best opening as a leading man.

Salt will land in third place during its sophomore frame. The spy-thriller is certainly losing part of its potential audience to Inception, but it's still hanging in there and doing quite well.

Charlie St. Cloud is on pace for a respectable $15.8. Star Zac Efron's trip into more dramatic waters falls short of 17 Again's $23.7 million, but the young actor is showing that there is life after High School Musical.

Cats & Dogs: The Revenge of Kitty Galore joins Marmaduke as another summer dud aimed at family audiences. The Warner Bros. sequel will only rake in around $13.2 million despite the fact that its playing at 3,705 locations, 2,130 of which are showing the film in 3D. That gives it the lowest opening of a wide, non-concert 3D release since Coraline debuted to $16.85 million in 2009. C&D2 is also only the fifth film to open below $14 million with a location count of more than 3,500.

Additional reporting by Daniel Garris.

Tags: Inception, Dinner for Schmucks, Salt, Charlie St. Cloud, Cats & Dogs: The Revenge of Kitty Galore

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