'Inception' displaying the type of holding power that box office dreams are made of.

‘Inception’ Reaches $90 Million

on July 22, 2010 by Daniel Garris

Warner's Inception remained at the top of the daily box office for the sixth straight day on Wednesday. The acclaimed sci-fi action film from writer/director Christopher Nolan grossed $8.86 million for the day. In doing so, Inception surpassed the $90 million mark yesterday and has now grossed $91.60 million in six days. Inception will cross the $100 million domestic mark either today or Friday, thanks in part to strong midweek business this week.

Inception fell 9 percent from Tuesday, which marked the fifth straight impressive daily hold for the film. While Wednesday's hold wasn't quite as strong as Tuesday's hold, yesterday's hold was still very strong for an event film on its first Wednesday of release (especially on a day where all other wide releases fell at least 10 percent from Tuesday). Given its terrific holding power throughout the midweek, Inception looks to have the edge against Sony's Salt this weekend in what should be a fairly close battle for first place.

Despicable Me remained in second place with $4.48 million. Universal's computer animated blockbuster was down 14 percent from Tuesday, which was in line with the type of declines most wide releases experienced for the day. Despicable Me was down 37 percent from last Wednesday. That places the film in good shape to experience a strong hold over the weekend, especially with no new 3D films entering the marketplace. Despicable Me cleared the $130 million mark on Wednesday and has grossed a better than expected $133.02 million in 13 days.

The Sorcerer's Apprentice held steady in third with $1.89 million. However, Disney's big-budget adventure film was down 18 percent from Wednesday. That represented the day's largest daily percentage decline among wide releases, which isn't a good sign for the film going forward. In comparison to its opening day performance one week earlier, The Sorcerer's Apprentice was down 51 percent. The Sorcerer's Apprentice crossed the $30 million mark on Wednesday and has grossed $31.06 million in eight days.

On the platform front, The Kids Are All Right continues to post impressive per-location averages. The indie comedy from Focus grossed $127,945 from 38 locations on Wednesday. That gave the film a per-location average of $3,367 for the day and brings its 13-day total gross to $2.19 million. The Kids Are All Right will expand into an additional 163 locations on Friday (giving it a location count of 201 for the upcoming weekend).

Tags: The Kids Are All Right, The Sorcerer's Apprentice, Despicable Me, Inception

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