'Inception' Starts Off Strong; 'Sorcerer's Apprentice' Lands with a Thud

on July 17, 2010 by Phil Contrino
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According to BoxOffice.com's Early Weekend Estimates, Inception is on pace for a $58.5 million opening weekend after grabbing $21.64 million on Friday. That number includes the film's solid $3 million haul from midnight showings. This is a great start for Christopher Nolan's mind-bender.

After suffering through a summer full of duds, moviegoers are showing enthusiasm for a genuinely original and intriguing film. Inception already boasts an 86% approval rating from more than 200,000 user reviews on Flixster. The films is spawning heated debates, and that's helping it become a must-see event real quick.

Despicable Me is holding up very well during its sophomore frame. While buzz surrounding the Universal release is good, it also doesn't hurt that Sorcerer's Apprentice isn't dipping into its audience in a major way.

Disney has a dud on their hands in The Sorcerer's Apprentice. The Jerry Bruckheimer production is on pace to bring in a little more than $17 million during its debut frame, which means its five-day haul will end up at less than $25 million. Considering that the film came from the same producer/director/star combo as the wildly successful National Treasure property, this opening can be seen as nothing but a huge disappointment.

Additional reporting by Daniel Garris.

Tags: Inception, The Sorcerer's Apprentice
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