'Inception' Stays #1; 'Salt' Posts Solid Debut

on July 25, 2010 by Phil Contrino

Overall domestic receipts will total $164 million this weekend, which puts it 8.3% ahead of the same weekend last year. July 2010 is 13.6% percent ahead of July 2009, while 2010's overall haul is now 4.1% ahead of 2009's at the exact same point in the year.

According to studio estimates, Inception will hold onto its spot on top of the box office with a sophomore haul of $43.5 million. It took the Warner Bros. release seven days to hit $100 million, and now the $200 million plateau is within range. It was clear during the course of the week that Inception was going to have a great hold since it posted daily grosses consistently above $8 million. The mind-bender is compelling moviegoers to take in multiple viewings and it definitely has lived up to its must-see reputation.

Inception added $56.7 million internationally from 38 markets and 5,840 locations, giving it an $84 million international cume.

Salt is on pace for a solid $36.5 million debut. The spy thriller's audience was certainly diluted by the strength of Inception since both films appeal to action enthusiasts. According to Sony, 53% of the audiences was female and 59% was older than 25.

20th Century Fox is estimating $8 million for Ramona and Beezus. With a reported production budget of only $15 million, the G-rated flick should still end up pulling in a profit after all is said and done.

Check back tomorrow for weekend actuals.

Additional reporting by Daniel Garris.


Tags: Inception, Salt, Ramona and Beezus

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