Very solid start for 'The Other Guys,' while 'Inception' continues to hold up well.

First Place Debut for ‘The Other Guys’

on August 09, 2010 by Daniel Garris
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It was another good weekend for Sony as the studio's The Other Guys debuted in first place with $35.54 million. Expectations were high for the PG-13 comedy starring Will Ferrell and Mark Wahlberg and the film was able to live up to those expectations this weekend. In addition to ending the three-week first place reign of Warner's Inception, The Other Guys represented the second largest un-adjusted debut ever for Ferrell in a starring role (behind only 2006's Talladega Nights). The Other Guys opened 15 percent stronger than 2008's Step Brothers; the previous collaboration between Ferrell and writer/director Adam McKay. Coming as no surprise, The Other Guys played strongly to male audiences under 25.

The Other Guys marked the fourth straight successful debut for Sony this summer as it follows in the footsteps of The Karate Kid, Grown Ups and Salt. The studio will look to extend that streak once again next weekend when its Eat Pray Love debuts in theatres. It was especially important for The Other Guys to get off to a strong start this weekend given the upcoming competition from Liongate's The Expendables and Universal's Scott Pilgrim vs. The World next weekend.

Though it saw its run at the top of the box office end this weekend, Inception continued to hold up very well, especially when considering the new competition from The Other Guys. The sci-fi blockbuster placed in second with $18.51 million. That was down a very respectable 33 percent from last weekend and brings the film's 24-day domestic total to an impressive $227.64 million. Thanks to continuously strong holding power, Inception has already registered a total gross to opening weekend ratio of 3.63 to 1.

Inception remained very strong internationally this weekend by grossing $47.8 million from 61 foreign markets. That brings the film's international total to $251.2 million and its worldwide total to $478.8 million. Key debuts for Inception this weekend included $4.5 million in Spain and $2.0 million in Brazil. The film also remained in first place in Germany, France, Korea and Australia with respective grosses of $5.4 million, $4.2 million, $4.1 million and $3.8 million.

Disney's Step Up 3D debuted in third with a modest $15.81 million. Much like Charlie St. Cloud last weekend, Step Up 3D opened on the very low end of expectations despite very strong internet buzz in the days leading up to its release. Also like Charlie St. Cloud, Step Up 3D skewed towards female audiences under 25 (though not as heavily). Step Up 3D was helped out by its higher priced 3D engagements as 81 percent of the film's grosses came from 3D screenings. However, despite the higher priced 3D grosses the film still opened 23 percent softer than 2006's Step Up and 16 percent softer than 2008's Step Up 2 the Streets.

Internationally, Step Up 3D grossed $6.5 million from three territories being handled by Universal (the United Kingdom, Australia and New Zealand). The film grossed $3.2 million in the U.K. and $3.0 million in Australia. Summit is distributing the film internationally in most markets.

Sony's Salt experienced another respectable hold this weekend. The Angelina Jolie vehicle was down 44 percent and one spot to finish in fourth with $10.91 million. The 17-day total for Salt stands at $91.79 million, leaving the film only $8.21 million away from the $100 million milestone. Salt is performing significantly better on weekends than on weekdays thus far, but the film could experience a significantly larger decline next weekend with the added competition from the studio's Eat Pray Love.

Holding up much weaker was Paramount's Dinner for Schmucks. After debuting in line with expectations last week, the PG-13 comedy tumbled 56 percent and three spots this weekend with a $10.38 million fifth place performance. There is no question that Dinner for Schmucks was affected by the debut of The Other Guys in a big way this weekend. Dinner for Schmucks has grossed $46.62 million through ten days of release and is now running 4 percent behind the ten-day start of the recent Date Night.

Despicable Me placed in sixth with $9.28 million. After clearing the $200 million mark on Thursday, Universal's computer animated blockbuster fell two spots and 40 percent this weekend. The 31-day total day for Despicable Me stands at $209.29 million. Though it hasn't lost many locations over the past two weeks, Despicable Me has taken a noticeable hit from losing potential 3D screenings to Cats & Dogs 2 and Step Up 3D. Internationally, Despicable Me grossed $9.8 million from 24 territories. The film's international total currently stands at $43.5 million.

Disney's Toy Story 3 remained strong internationally with $29.4 million from 49 foreign markets. To date, Toy Story 3 has grossed $498.7 million internationally and $396.4 million domestically. Toy Story 3 has grossed $895.1 million worldwide and will reach the $400 million domestic and $900 million worldwide milestones in the coming days.

Tags: Toy Story 3, Despicable Me, Dinner for Schmucks, Salt, Step Up 3D, Inception, The Other Guys
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