'Inception' Fends Off Three Newcomers

on August 01, 2010 by Phil Contrino

Domestic receipts will total $145 million this weekend, which represents a 12.5% increase over the same weekend last year. July 2010 ended up 16.6% ahead of July 2009, and 2010's domestic haul is 4.9% in front of 2009's total at the exact same point in the year.

Despite facing a rush of new releases, Inception will finish in first place for the third weekend in a row. According to studio estimates, the Warner Bros. flick is set for an impressive $27.5 million during its third weekend in theaters. Word-of-mouth is extremely positive for Christopher Nolan's mind-bender, and that's why it has managed to pull off the difficult feat of staying #1 for so long during the competitive summer season.

Dinner for Schmucks landed in second place. The Paramount release is on pace for a healthy $23.3 million during its debut frame, and that gives star Paul Rudd his best opening as a leading man.

Salt posted an estimated $19.25 million during its sophomore frame. The spy-thriller is certainly losing part of its potential audience to Inception, but it's still hanging in there and doing quite well.

Cats & Dogs: The Revenge of Kitty Galore joins Marmaduke as another summer dud aimed at family audiences. The Warner Bros. sequel will only rake in $12.52 million despite the fact that its playing at 3,705 locations, 2,130 of which are showing the film in 3D. That gives it the lowest opening of a wide, non-concert 3D release since Coraline debuted to $16.85 million in 2009. C&D2 is also only the fifth film to open below $14 million with a location count of more than 3,500.

Charlie St. Cloud snagged a weak $12.1 million. According to Universal, the film's audience was 79% female and 59% was under the age of 25. St. Cloud won an overall CinemaScore rating of B+. 

Additional reporting by Daniel Garris.


Tags: Inception, Salt, Cats & Dogs: The Revenge of Kitty Galore, Charlie St. Cloud, Dinner for Schmucks

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