'Inception' continues to lead, as a number of wide releases experience very solid daily holds.

‘Inception’ on the Brink of $200 Million

on August 03, 2010 by Daniel Garris

Inception led the daily box office for a third straight day on Monday. Warner's acclaimed sci-fi action film grossed $4.29 million, which was down 50 percent from Sunday and down a slim 29 percent from last Monday. Inception has grossed $197.60 million through 18 days of release and will reach the $200 million milestone today. With help from tremendous word of mouth and continued IMAX grosses, Inception has already generated a total gross to opening weekend ratio of 3.15 to 1 (a figure that many high-profile summer releases fail to reach during their entire run). Look for Inception to continue to hold up very nicely throughout the midweek.

Paramount's Dinner for Schmucks remained in second with $3.55 million. The PG-13 comedy starring Steve Carell and Paul Rudd was down 48 percent from Sunday. Dinner for Schmucks held up well on Monday, though it is common for summer comedies to experience strong first-Monday holds. Dinner for Schmucks has grossed $27.08 million in its first four days of release as the film continues to run in line with pre-release expectations. The film is currently running even with this year's Date Night and 35 percent ahead of the pace of Get Him to the Greek.

Salt placed in third with $2.60 million. The action-thriller from Sony was down 56 percent from Sunday. That represented one of the day's larger daily percentage declines among wide releases, as the film is clearly performing significantly stronger on weekends than on weekdays as a result of skewing heavily towards older moviegoers. Despite the Monday slide, Salt was down a very solid 37 percent from last Monday. Salt has grossed $73.64 million through eleven days of release and should top the $80 million mark on Thursday.

Universal's Despicable Me finished in fourth with $2.41 million. The computer animated blockbuster was down 49 percent from Sunday and down only 23 percent from last Monday. Despicable Me didn't hold up as well as it could have over the weekend as a result of losing 3D screen time to Warner's Cats & Dogs 2, but the film looks to stabilize greatly during the midweek. Despicable Me has grossed $192.74 million in 25 days and is set to clear the $200 million milestone on either Thursday or Friday.

After taking a tumble on Saturday and Sunday, Universal's Charlie St. Cloud stabilized on Monday with $1.75 million. The Zac Efron vehicle was down only 40 percent from Sunday and rounded out the day's top five. As was clearly the case with Fox's Ramona and Beezus last week, mid-summer releases aimed at younger female audiences tend to perform relatively stronger during weekdays than during weekends. That trend appears to be in full swing for Charlie St. Cloud based on Monday's hold. Charlie St. Cloud has grossed a so-so $14.13 million in its first four days of release.

The Kids Are All Right surpassed the $10 million mark on Monday. The indie comedy from Focus lost some momentum this past weekend when it expanded into an additional 646 locations, but still grossed a respectable $0.40 million on Monday. The 25-day gross for the film stands at $10.04 million.

Tags: The Kids Are All Right, Charlie St. Cloud, Despicable Me, Salt, Dinner for Schmucks, Inception

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