'Vampires Suck' takes first place, while 'Eat Pray Love' closes in on 'The Expendables' on Wednesday.

‘Vampires Suck’ Opens in First on Wednesday

on August 19, 2010 by Daniel Garris

Fox's Vampires Suck was off to a good start on Wednesday with $4.02 million. The latest spoof from the team of Jason Friedberg and Aaron Seltzer was able to knock Lionsgate's The Expendables out of first place for the day. After the disappointing performance of Disaster Movie in 2008 (which was released by Lionsgate), Vampires Suck looks to be a return to form for the Friedberg/Seltzer team at the box office. The opening day start of Vampires Suck was 4 percent stronger than the $3.87 million Wednesday start of last month's The Sorcerer's Apprentice. If Vampires Suck follows a similar five-day trajectory as The Sorcerer's Apprentice, it will have a very good chance of topping The Expendables over the weekend in what should be a fairly close race for first place.

After leading the box office for the previous five days, The Expendables fell to second place on Wednesday with $3.03 million. That was down a sharp 22 percent from Tuesday, though it should be noted that daily declines on Wednesday were quite notable for a number of wide releases. On the heels of a strong opening weekend performance, The Expendables has experienced large percentage declines two of the past three days. That strongly suggests that the film will experience a sizable second weekend decline. With that said, The Expendables has already grossed $45.66 million in just six days and is set to clear the $50 million mark on Friday.

Sony's Eat Pray Love continued to close the gap between it and The Expendables with a third place Wednesday take of $2.94 million. The Julia Roberts vehicle was down 12 percent from Tuesday, which represented a very solid daily hold, especially when considering that the film was up 10 percent from Monday on Tuesday. Eat Pray Love crossed the $30 million mark yesterday and has grossed $32.43 million through six days. That is in line with pre-release expectations and places the film 13 percent ahead of the pace of last year's Julie & Julia.

Fellow Sony release The Other Guys was down 14 percent and one spot from Tuesday to place in fourth. The buddy cop comedy starring Will Ferrell and Mark Wahlberg grossed $1.93 million, which was down a so-so 49 percent from last Wednesday. The film's 13-day total now stands at $76.38 million.

Warner's Inception rounded out the day's top five with $1.37 million. The sci-fi blockbuster was down 11 percent from Tuesday and down 38 percent from last Wednesday. Inception has grossed $252.91 million to date, giving it a strong total gross to opening weekend ratio of 4.03 to 1.

After nice holds on Monday and Tuesday, Scott Pilgrim vs. The World was unable to maintain that momentum on Wednesday. The Universal release was down 21 percent from Tuesday with a sixth place gross of $1.14 million. Despite tremendous internet buzz, Scott Pilgrim has grossed a lackluster $14.65 million through six days of release and appears set to experience a large second weekend decline.

Tags: Scott Pilgrim vs. The World, Inception, The Other Guys, Eat Pray Love, The Expendables, Vampires Suck

read all Daily analyses »


No comments were posted.

What do you think?