The Town held up better than both Easy A and Devil on Monday.

‘The Town’ Continues to Lead on Monday

on September 21, 2010 by Daniel Garris

Warner's The Town led the daily box office for a fourth consecutive day on Monday. The break-out crime film directed by and starring Ben Affleck grossed $2.29 million for the day. That was down 62 percent from Sunday, which represented the day's best daily hold among wide releases. With The Town generating strong word of mouth and appealing to older moviegoers, it should continue to hold up nicely throughout the midweek. The film's four-day total stands at a significantly better than expected $26.10 million, placing it just 15 percent behind the pace of 2006's The Departed.

Sony's Easy A held steady in second place with $1.07 million. However, the Screen Gems release didn't hold up as well as most wide releases yesterday, as it was down 72 percent from Sunday. At this point the decline is likely more an indication of the film skewing younger than it is an indication of early word of mouth, but the film has been fairly front-loaded thus far nonetheless. With that said, Easy A has still grossed an impressive $18.81 million in its first four days of release; a figure that is made even more impressive when considering the film's $8 million production budget.

Fellow Sony release Resident Evil: Afterlife claimed third place with $0.84 million. The 3D sequel was down 69 percent from Sunday and down 59 percent from last Monday. With an eleven-day gross of $44.73 million, Resident Evil: Afterlife continues to run 19 percent ahead of the paces of both 2007's Resident Evil: Extinction and 2004's Resident Evil: Apocalypse. At its current rate, Resident Evil: Extinction is set to become the highest grossing film of the franchise (without taking into account ticket price inflation) by the end of this coming weekend.

Devil placed in fourth with $0.80 million. The PG-13 thriller from Universal was down 69 percent from Sunday. The four-day gross for Devil stands at $13.09 million, which is slightly below pre-release expectations and places the film 35 percent behind the pace of 2006's Lady in the Water. Given the front-loaded nature of previous films from M. Night Shyamalan and that three new wide releases are set to debut on Friday, it's extremely likely that Devil will experience a very sharp second weekend decline.

Alpha and Omega rounded out the day's top five with $0.32 m.  The computer animated film from Lionsgate was down a massive 88 percent from Sunday, which is a clear indication that the film has very little appeal for non-family audiences.  Alpha and Omega has grossed $9.43 million in four days.  That is towards the higher end of expectations, but the film is likely to take a big hit from Warner's Legend of the Guardians on Friday.

Tags: Alpha and Omega, Devil, Resident Evil: Afterlife, Easy A, The Town

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