Paramount's Jackass 3D rounded out its first week in theatres with $3.29 million on Thursday. After losing significant momentum on Tuesday and Wednesday, the 3D sequel stabilized nicely on Thursday by falling just 3 percent from Wednesday. Jackass 3D simply demolished its pre-release expectations this week with a seven-day start of $65.55 million. That easily made it the week's top film and makes it a lock to clear the $100 million mark before much longer. While it should experience a significant second weekend decline this weekend, Jackass 3D is still in great shape to remain a major factor at this weekend's box office.
With its Paranormal Activity 2 opening today, Paramount is set to claim first and second place this weekend. The sequel to last year's break-out horror film is already off to a great start with a midnight gross of $6.3 million last night, which will be counted towards this weekend's opening weekend gross.
Red finished up its first week with another second place finish. Summit's action-comedy starring Bruce Willis grossed $1.60 million, which was up 2 percent from Wednesday. Red finished in second for the week with a better than expected $28.48 million. The film opened 3 percent stronger than Law Abiding Citizen, which was released in October of last year. Red has served as a clear alternative for older moviegoers not interested in Jackass 3D and will hope to do the same against Paranormal Activity 2 and Saw 3D over the next two weeks.
Disney's Secretariat was up 8 percent and one spot from Wednesday to claim third place on Thursday. The sports drama starring Diane Lane grossed $0.807 million, which topped Sony's The Social Network by $13,454 for the day. Secretariat was down 31 percent from last Thursday. That is a good sign for the film as it enters its third week of release. Secretariat placed in fourth for the week with $12.43 million and has grossed $30.44 million through two weeks of release.
The Social Network was up a solid 5 percent from Wednesday, but slid one spot to fourth in the process. The early Oscar hopeful for Best Picture grossed $0.794 million, which was down 39 percent from last Thursday. The Social Network held up nicely again this week to finish in third for the frame with $13.51 million. That was down 37 percent from the previous week and brings the film's three-week total to $65.63 million.
Life as We Know It rounded out the day's top five with $0.72 million. The PG-13 comedy from Warner Bros. was up 5 percent over Wednesday and down 37 percent from last Thursday. For the week the film finished in fifth with $12.43 million, which was down 40 percent from the previous frame. Life as We Know It is still outpacing Secretariat with a two-week total of $31.47 million, but is set to lose that lead before much longer.