According to studio estimates, Jackass 3D is on pace for a very strong $50 million this weekend, which tops the previous October opening record of $48.11 million set by Scary Movie 3 and easily gives it the best opening of all three Jackass films. Jackass 3D's $21.8 million take on Friday is also a single-day record for October. The property is still very prosperous even though it has been a little more than four years since Jackass Number Two, which opened to $29 million ($35 million when adjusting for inflation). Obviously, going the route of 3D is paying off in a big way for the franchise. The crude comedy boasts a B+ from CinemaScore.
Red will land in second with a better than expected $22.5 million debut. The impressive ensemble cast led by Bruce Willis turned out to be irresistible for adult moviegoers who weren't enticed by the juvenile humor of Jackass 3D. Red is on pace to give Willis his largest opening weekend since the $33.4 million start of 2007's Live Free or Die Hard. Summit is reporting that 53% of the opening weekend audience was male and 58% was over 35. Red boasts an A- from CinemaScore.
Secretariat is also holding up nicely this weekend. The Disney release is set to fall a slim 25 percent, which represents the strongest sophomore weekend hold of any 2010 wide release. After opening on the lower end of expectations last weekend, the strong second weekend hold was clearly needed.
The Social Network continues to hold up incredibly well. The Sony release fell only 29%, which shows that word-of-mouth is still incredibly strong.
Overall receipts totaled $134 million, which represents a 3.6% decrease from the same weekend last year. 2010's domestic haul is still 2.8% ahead of 2009 at the exact same point in the year.
Check back tomorrow for weekend actuals.
Additional reporting by Daniel Garris.