According to BoxOffice.com's Early Weekend Estimates, Jackass 3D is on pace for a very strong $46 million this weekend, easily giving it the best opening of all three Jackass films. Jackass 3D will also register one of the largest October debuts on record. The property is still very prosperous even though it has been a little more than four years since Jackass Number Two, which opened to $29 million ($35 million when adjusting for inflation). Obviously, going the route of 3D is paying off in a big way for the franchise.
Red will land in second with a better than expected $21.5 million debut. The impressive ensemble cast led by Bruce Willis turned out to be irresistible for adult moviegoers who weren't enticed by the juvenile humor of Jackass 3D. Red is on pace to give Willis his largest opening weekend since the $33.4 million start of 2007's Live Free or Die Hard.
The Social Network is still holding up very well. The drama will fall only 31 percent, which is a clear sign that word-of-mouth remains excellent. Look for the Sony release to stay strong for a while to come thanks to some serious Oscar buzz.
Secretariat is also holding up nicely this weekend. The Disney release is set to fall a slim 24 percent. After opening on the lower end of expectations last weekend, the strong second weekend hold was clearly needed.
Life as We Know It is also holding up well in its own right this weekend. The comedy from Warner Bros. is locked in a close battle with Secretariat for fourth place.
Check back tomorrow for studio weekend estimates.
Additional reporting by Daniel Garris.