Jackass 3D led the daily box office with ease for a sixth consecutive day on Wednesday. Paramount's 3D sequel was down 16 percent from Tuesday, which represented one of the day's larger daily declines among wide releases. While Jackass 3D has lost some momentum the past couple days, the film's grosses themselves still remain quite strong. Jackass 3D topped the $60 million mark yesterday and has now grossed a very impressive $62.26 million through six days of release. That places Jackass 3D 75 percent ahead of the pace of 2006's Jackass Number Two and on the verge of already overtaking The Social Network as this October's highest grossing film.
Summit's Red remained in second place for the day with $1.57 million. However, like Jackass 3D, the action-comedy starring Bruce Willis was down a noteworthy 16 percent from Tuesday. With that said Red had been holding up nicely until yesterday, so it is still in good shape to experience a very respectable second weekend hold (especially with Warner's Hereafter not expected to light the box office on fire this weekend). The six-day start for Red stands at a better than expected $26.88 million.
Sony's The Social Network held steady in third with $0.759 million. The critically acclaimed David Fincher directed film was down 12 percent from Tuesday and down 38 percent from last Wednesday. The Social Network has grossed $64.84 million in twenty days of release, placing it 3 percent behind the pace of Warner's The Town at the same point in its run. Expect The Social Network to hold up well once again over the weekend.
Secretariat finished just behind The Social Network to claim fourth place with $0.748 million. The two films were separated by a slim $10,977 for the day. The Disney release continues to hold up very well as it was down 9 percent from Tuesday and down 29 percent from last Wednesday. Secretariat will clear the $30 million mark today and is in excellent shape to experience another healthy weekend hold.
In platform release Warner's Hereafter was up 24 percent from the previous day thanks to expanding to two additional locations (in Chicago and San Francisco). The Clint Eastwood directed film grossed $26,750 from eight locations for the day. That places the film's six-day platform start at $288,882. Hereafter opens wide tomorrow and will be playing in 2,181 locations this weekend.