'Paranormal Activity 2' Delivers Healthy Debut

on October 24, 2010 by Phil Contrino

According to studio weekend estimates, Paranormal Activity 2 will rake in $41.5 million during its debut frame. Paramount is reporting that the opening weekend audience was 54% female and 61% under 25. PA2 boasts an overall B grade from CinemaScore. If the estimate holds, PA2 will have the highest debut for a horror sequel or remake, topping Friday the 13th's $40.57 million debut in 2009. Yet even with all of this success, the big test for PA2 will be whether or not it can fend off Saw 3D next weekend.

Internationally, PA2 was able to rake in $22 million from 21 markets. Highlights include $6.3 million from the UK and $2.7 million from Australia.

The original Paranormal Activity was able to bring in $21.1 million domestically the weekend it went wide, but it already had $40 million in the bank at that point.

Hereafter is off to a modest start. The latest from Clint Eastwood is on pace for $12.3 million, which tops the $8.6 million debut of Invictus, Eastwood's previous pairing with star Matt Damon. The drama received a C+ overall grade from CinemaScore. Warner Bros. is also reporting that 56% of the opening weekend audiences was female and 80% was over 30.

Jackass 3D is holding up quite well after its record-breaking debut last weekend. The crude managed an estimated $21.6 million during its sophomore frame, and it's well on its way to hitting $100 million.

Overall receipts totaled $129 million, which represents a 10.9% increase over the same weekend last year. 2010's total domestic haul is currently 2.8% ahead of 2009's at the exact same point in the year.

Check back tomorrow for studio weekend estimates.


Additional reporting by Daniel Garris and Alex Edghill.




Tags: Paranormal Activity 2, Hereafter, Jackass 3D

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