Paramount's one-two punch of Paranormal Activity 2 and Jackass 3D continued to top the box office on Monday.

‘Paranormal Activity 2’ Leads Monday

on October 26, 2010 by Daniel Garris
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Paranormal Activity 2 led the daily box office for the fourth consecutive day on Monday. The R-rated horror sequel from Paramount grossed $2.43 million, which was down 68 percent from Sunday. In comparison, last year's Paranormal Activity slid 61 percent on its first Monday of major release and 62 percent on its first Monday of wide release. At the same time, Paranormal Activity 2 experienced a smaller daily percentage decline than most other wide releases did yesterday. Paranormal Activity 2 has exceeded expectations in a big way so far with a four-day start of $43.11 million. Without taking into account ticket price inflation, that is quite similar to the $41.90 million four-day start of 2004's The Grudge (which also opened the weekend before Halloween).

Fellow Paramount release Jackass 3D remained in second with $1.78 million. Like Paranormal Activity 2, Jackass 3D was also down 68 percent from Sunday. However, the break-out 3D sequel was down 60 percent from last Monday as it continues to lose momentum quickly. Jackass 3D has shattered pre-release expectations with an eleven-day start of $88.64 million and is set to clear the $90 million mark today. The film is currently running a massive 66 percent ahead of the pace of 2006's Jackass Number Two.

Summit's Red claimed third place on Monday with $1.12 million. The action-comedy starring Bruce Willis was down 71 percent from Sunday and down only 32 percent from last Monday. Red held up nicely over the weekend and continued to do so on Monday, especially with the addition of Hereafter in the marketplace. Red has grossed a better than expected $44.64 million in eleven days, placing it 9 percent ahead of the pace of last October's Law Abiding Citizen.

Hereafter claimed fourth place for the day with $0.89 million. The Clint Eastwood directed film from Warner Bros. was down 70 percent from Sunday. Hereafter has grossed $13.22 million after four days of wide release and one week of platform release. That places Hereafter right in line with its modest pre-release expectations and 22 percent ahead of the pace of 2008's Changeling (which was also directed by Eastwood).

Disney's Secretariat and Sony's The Social Network continued to hold up well on Monday. Secretariat rounded out the day's top five with $0.54 million, while The Social Network finished in sixth with $0.50 million. Secretariat and The Social Network were down 26 percent and 35 percent respectively from last Monday, as both films continue to be aided greatly by very strong word of mouth.

Tags: The Social Network, Secretariat, Hereafter, Red, Jackass 3D, Paranormal Activity 2
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