The Social Network remained #1 on Thursday, while Secretariat overtook Life as We Know It.

‘Social Network’ #1, ‘Secretariat’ #2 on Thursday

on October 15, 2010 by Daniel Garris
Print

In what should be its last day at the top of the daily box office, Sony's The Social Network topped Thursday's chart with $1.30 million. The critically acclaimed David Fincher directed film has led the daily box office for 13 of the past 14 days. The Social Network was up 6 percent over Wednesday and down only 29 percent from last Thursday. That is a good sign for the film as it heads into its third week of release. The Social Network was the week's top film with $21.55 million. The film was down 30 percent from its opening week performance and has now grossed $52.12 million in two weeks.

After placing in third each of the previous two days, Disney's Secretariat moved up one spot into second on Thursday. The sports drama grossed $1.17 million, which was up 11 percent from Wednesday. Family films experienced strong daily increases on Thursday, so the fact that Secretariat experienced a nice jump yesterday could be evidence of the film beginning to play stronger with family audiences. Secretariat finished in third for the week with a seven-day start of $18.01 million. If Secretariat is to have a lengthy box office run, a strong hold is essential this weekend.

Warner's Life as We Know It was up 5 percent over Wednesday, but had to settle for third place for the day with $1.13 million. The PG-13 comedy starring Katherine Heigl trailed Secretariat by a slim $38,601 for the day. However, Life as We Know It was able to outpace Secretariat for the week with a second place take of $19.66 million. That was in line with pre-release expectations and places the film 12 percent behind the pace of this year's Killers.

Warner Bros. also claimed fourth and fifth places on Thursday with The Town and Legend of the Guardians. The Town was up 5 percent from Wednesday to gross $0.58 million, while Legend of the Guardians was up a strong 17 percent over Wednesday to gross $0.43 million. For the week Legend of the Guardians finished in fourth with $9.38 million and The Town followed closely behind in fifth with $9.10 million. To date The Town has grossed a better than expected $76.53 million in four weeks, but Legend of the Guardians has grossed an underwhelming $41.77 million through three weeks.

My Soul to Take rounded out its first week in theatres with a seventh place finish of $0.37 million. The 3D horror film from Universal and Rogue was down 3 percent from Wednesday. That was easily the day's poorest daily hold among wide releases and is another troubling sign for the film's holding power going forward. For the week My Soul to Take claimed sixth place with a very lackluster seven-day start of $8.75 million.

Tags: My Soul to Take, Legend of the Guardians: The Owls of Ga'Hoole, The Town, Life as We Know It, Secretariat, The Social Network
Print

read all Daily analyses »


0 Comments

No comments were posted.

What do you think?