The Social Network remained #1 on Monday, while Secretariat overtook Life as We Know It.

‘Social Network’ Leads on Columbus Day

on October 12, 2010 by Daniel Garris
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Sony's The Social Network topped the Columbus Day box office on Monday with $2.19 million. The critically acclaimed David Fincher directed film has now led the daily box office for ten of the past eleven days. The Social Network was down 49 percent from Sunday and up 6 percent over last Monday. The Columbus Day holiday obviously boosted holds from last Monday for all films, but The Social Network is holding up very nicely even with that in mind. The Social Network has grossed $48.21 million in eleven days and is set to clear the $50 million mark either today or Wednesday.

Secretariat was up one spot from its third place start this weekend to place in second on Monday. Disney's sports drama grossed $1.88 million, which was down 47 percent from Sunday. That represented a solid hold, though it also showcases that the film is still connecting more with adults than it is with family audiences. Other choices for family audiences, such as Legend of the Guardians and Alpha and Omega, experienced stronger percentage holds from Sunday (which is typical for family films on Columbus Day). The four-day start for Secretariat stands at $14.58 million, which is in line with the lower end of expectations.

Warner's Life as We Know It claimed third place with $1.71 million. The PG-13 comedy starring Katherine Heigl was down 53 percent from Sunday, as it didn't hold up quite as well as either The Social Network or Secretariat. Life as We Know It is running in line with expectations thus far with a four-day gross of $16.21 million. That places the film 24 percent ahead of the pace of this year's The Back-up Plan and 7 percent behind the pace of this year's Killers.

Fellow Warner Bros. release Legend of the Guardians: The Owls of Ga'Hoole benefited from a nice Columbus Day bump. The 3D computer animated film grossed $1.27 million to finish in fourth. That was down 41 percent from Sunday and up 121 percent from last Monday. As mentioned earlier, the Columbus Day holiday is typically a strong day for family movies. Legend of the Guardians topped the $40 million mark yesterday and has now grossed $40.54 million in 18 days.

Warner Bros. also claimed fifth place as The Town grossed $0.95 million on Monday. The surprise hit starring and directed by Ben Affleck was down 49 percent from Sunday and up 17 percent over last Monday. The Town has grossed $74.80 million through 25 days in theatres and will surpass the $75 million mark today. The film currently boasts a total gross to opening weekend ratio of 3.14 to 1.

Tags: The Town, Legend of the Guardians: The Owls of Ga'Hoole, Life as We Know It, Secretariat, The Social Network
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