The Social Network continued to top Life as We Know It and Secretariat in a close race for first on Wednesday.

‘Social Network’ Reaches $50 Million Mark

on October 14, 2010 by Daniel Garris
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Sony's The Social Network led the daily box office once again on Wednesday. The early Oscar hopeful for Best Picture grossed $1.23 million and in the process topped the $50 million mark. The Social Network was down 11 percent from Tuesday and down a very solid 35 percent from last Wednesday. Thanks to strong word of mouth, The Social Network has held up quite nicely thus far. With a 13-day total of $50.82 million, the film is running 4 percent behind the pace of The Town at the same point in its run.

Warner's Life as We Know It was able to hold off Disney's Secretariat to remain in second place. With a daily gross of $1.08 million, Life as We Know It outpaced Secretariat by a slim $22,874 for the day. Life as We Know It was down 13 percent from Tuesday. The film's six-day start stands at $18.53 million, placing it 24 percent ahead of the pace of this year's The Back-up Plan and 11 percent behind the pace of this year's Killers (which also featured Katherine Heigl).

Secretariat held steady in third with $1.06 million. The sports drama starring Diane Lane was down 12 percent from Tuesday. To date Secretariat has grossed $16.84 million through six days of release. That is on the lower end of pre-release expectations and currently paces the film 57 percent ahead of the pace of 2005's Dreamer: Inspired by a True Story. Secretariat will look to hold up well over the weekend, especially if it starts skewing a bit more towards family audiences.

The Town continued to hold up nicely as it was down 10 percent from Tuesday and down 34 percent from last Wednesday. The surprise hit from Warner Bros. claimed fourth place with $0.55 million. The Town has grossed $75.96 million in 27 days and is set to clear the $80 million mark this weekend. The film has enough steam left to reach the $90 million mark before the end of its run.

Fox's Wall Street: Money Never Sleeps was up one spot to round out the day's top five with $0.40 million. However, the Oliver Stone directed sequel was still down a sharp 50 percent from last Wednesday. After a so-so debut a few weeks back, Wall Street 2 has been unable to sustain momentum since then. With a 20-day gross of $45.11 million, Wall Street 2 looks to end its run with just over $50 million.

After holding up well on Tuesday, My Soul to Take was down a sharp 21 percent on Wednesday. The 3D horror film from Universal and Rogue was down one spot to finish in sixth with $0.39 million. My Soul to Take has grossed a lackluster $8.37 million through six days and will continue to decline rapidly when Paramount's Paranormal Activity 2 and Lionsgate's Saw 3D enter the marketplace later in the month.

Tags: My Soul to Take, Wall Street: Money Never Sleeps, The Town, Secretariat, Life as We Know It, The Social Network
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