Despite an early rush-out of fans, Jackass 3D showed no signs of slowing down on Monday.

Strong Monday Hold for ‘Jackass 3D’

on October 19, 2010 by Daniel Garris
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There was no slowing down Paramount's Jackass 3D on Monday, as the 3D sequel grossed $4.45 million. That was down 62 percent from Sunday, which represented the day's best daily percentage decline from Sunday among wide releases. While comedies skewing towards male audiences tend to have strong first-Monday holds, the Monday hold for Jackass 3D was especially impressive given that it held up nicely on Sunday as well. Jackass 3D has out-grossed expectations in a big way thus far with a four-day start of $54.80 million. The film is currently running a whopping 74 percent ahead of the pace of 2006's Jackass Number Two (which fell 66 percent on its first Monday).

Summit's Red held steady in second place with $1.66 million. The action-comedy starring Bruce Willis fell 68 percent from Sunday, which represented a typical daily hold yesterday. Red continues to out-pace expectations with a four-day start of $23.42 million. Thus far the film is running 3 percent ahead of last October's Law Abiding Citizen. Like Law Abiding Citizen, Red is benefiting from serving as an October alternative for older audiences. While it's still very early, its already looking as though Red will hold up better than Willis' last two vehicles, this year's Cop Out and last year's Surrogates.

The Social Network was also down 68 percent from Sunday to claim third place on Monday with $0.78 million. The critically acclaimed film from Sony was down 64 percent from last Monday, as holdovers in general were down sharply from last Monday's Columbus Day holiday grosses. The Social Network has grossed $63.21 million through 18 days of release. That already gives the film a current total gross to opening weekend ratio of 2.82 to 1. The Social Network should continue to display impressive holding power thanks to strong word of mouth and its ongoing Oscar buzz.

Disney's Secretariat placed in fourth with $0.73 million. The sports drama starring Diane Lane was down 71 percent from Sunday and down 61 percent from last Monday's Columbus Day gross. After opening towards the lower end of expectations, Secretariat has held up quite nicely over the past eight days. With an eleven-day gross of $28.06 million, the film is currently running 57 percent ahead of the pace of 2005's Dreamer. At its current pace Secretariat is looking like a good bet to reach the $50 million mark by the end of its run.

Spots five through seven were all occupied by Warner Bros. on Monday. Life as We Know It finished in fifth with $0.64 million, The Town took sixth place with $0.34 million and Legend of the Guardians claimed seventh with $0.26 million. Thus far The Town has greatly exceeded expectations with $80.85 million, Legend of the Guardians has performed below expectations with $46.25 million and Life as We Know It is running right in line with expectations with $29.26 million in eleven days.

Tags: Life as We Know It, Secretariat, The Social Network, Red, Jackass 3D
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